CLEANING UP THE CREDIT A Dufferin Peel Comm Tech and Marketing Project

Cleaning Up the Credit The Project: A JOINT Project between a Grade 11 Marketing Class, a Grade 10 Comm Tech class., and the City of Mississauga The end result is having classes, schools, and potentially community groups, clean a pre determined part of the Credit River. The Marketing class is to create ads etc. to get community groups to participate in the clean up. The Comm Tech class is to create the media tools that the Marketing class needs in order to advertise. The City is to create the logistics of the actual clean up, ie connect with the district re Garbage collection, arrange for any tools required etc.

The Credit and Responsibilities Example of Area Breakdown Note that more than one school can operate in the same area only IF all areas have been covered.

Marketing 1.Solicit Community Clubs to help in the Clean up of the Credit. This would include Boy Scouts, Girl Guides, any ECO groups, etc. Advertising, signage and more would be included. 2.Create a marketing plan to motivate the schools, solicit these groups for help and create awareness of the problem.

COMM TECH 1.Create the Ads/Tools that the marketing department determines is needed to complete the task. 2.At the minimum, this would include: 1.A video to be played in the school, and for use in any other club meetings etc. 2.Posters to be put up in the School, in Community Centers, and at any participating club. 3.Signage for the day(s) of the clean up, and for any other marketing events. 4.A magazine ad for the city magazines.

City of Mississauga 1.Responsible for the logistics of the day(s) 2.To date the general plan is: 1.One day in the fall and a 2 nd day in the spring – Dates to be determined. 2.The Garbage trucks will make pick ups (at least two per day) in the city owned parks (which ones to be determined) 3.Local business are contributing prizes which will be offered to: 1.The school with the most outside clubs volunteering as a result of their marketing. 2.The School with the most internal participation 3.The Area of the credit river with the most garbage collected (by weight)

Organization of COMM TECH 1.The class will be broken down into groups by media. Eg: a Video group, a Poster Group, a Sign group etc. 2.The groups will meet with the marketing class to discuss the plan, and to educate the marketers as to what resources they can use, and what the Comm Tech group is capable of. There will be constant communication between the two classes. 3.Each group will be given class time to take any “IN” School pictures required. 4.A class trip to the Credit River will be organized to take photo’s and video at the time. 5.Each group will then be responsible for the creation of the ads (editing the video, “photoshopping” the poster, Creating signs etc.)