Information Systems in Organizations Social networks: the multiplicative value of networks

Course Topics Overview Unit 1: Introduction Unit 2: Systems Analysis Unit 3: Organizational Systems Unit 4: Consumer Systems 2

Unit 4 – Consumer Systems What does digital life look like today? 4.1. Types of consumer systems Gaming and entertainment (e.g., Xbox, fantasy leagues, Roku) Mobile (Smartphones) Devices and wearables (e.g., Fitbit, Apple Watch) 4.2. The power of consumer systems Social networks: the multiplicative value of networks Platforms: the generative power of two-sided network effects 4.3. New innovations: future trends in consumer systems Impact on individuals: Digital identity management Impact on organizations (innovation) and society (revolution) 3

? What is the “Marketing Hourglass”?

In groups of 2- 3, come up with an example of how social media can support each level of the hourglass

? Why is Xbox Live and example of a platform? Why is Xbox Live and example of a two-sided network?

Xbox Live – Two-Sided Market Working in groups of 2-3 Left side – Gamers – What makes Xbox Live attractive? Right side – Game Developers – What makes Xbox Live attractive? How should Microsoft price access to each side?

Unit 4 – Consumer Systems What does digital life look like today? 4.1. Types of consumer systems Gaming and entertainment (e.g., Xbox, fantasy leagues, Roku) Mobile (Smartphones) Devices and wearables (e.g., Fitbit, Apple Watch) 4.2. The power of consumer systems Social networks: the multiplicative value of networks Platforms: the generative power of two-sided network effects 4.3. New innovations: future trends in consumer systems Impact on individuals: Digital identity management Impact on organizations (innovation) and society (revolution) 8