iPad: January 27, 2010 Price determined by demand and supply Related products Wide range of uses.

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Presentation transcript:

iPad: January 27, 2010 Price determined by demand and supply Related products Wide range of uses

Comparable Products HP tablet pc Android tablet pc BlackBerry PlayBook HP TouchPad, Android Honeycomb tablets HP Slate Dell Streak Asus Eee Tablet Compal Tablet Notion Ink Adam MSI

The device has four control buttons reminiscent of the favored layout for an Android-powered phone, leading to the logical speculation that the Asus tablet might well run Google’s mobile operating system. Asus Eee Tablet

Another tablet running Android and powered by the Tegra 2 chip is the Adam, a 10-inch tablet from Indian startup Notion Ink. It uses a screen technology from Pixel Qi that combines the best of a full color multi-touch LCD display with a low-power reflective mode that’s readable in direct sunlight. a target price somewhere between $300 and $800. Notion Ink Adam

- 2 Producer Points of View - 2 Consumer Points of View

Improved state of technology Prices of iPad Quantity of iPad Supply1 Demand Pe Qe P1 Q1 Supply2

Changes due to abnormal circumstances Prices Quantity Supply2 Demand Pe Qe P1 Q1 Supply1

Rise in consumer’s income bringing rise to demand of luxury goods Prices of iPads Quantity of iPads Supply Demand1 Pe Qe P1 Q1 Demand2

Presence of substitutes Prices of iPads Quantity of iPads Supply Demand2 Pe Qe P1 Q1 Demand1

Price decreases  Due to a decrease in quantity demanded  Advertisements can be used. Looks unique Creates imaginary difference Price increases  Special packages can be used. Giving away free complements Marketing Strategies

Conclusion Factors do affect the price of iPads Increasing the quantity sold Magnitude of the changes in the price in order to gain more profit Found through the elasticity of demand and supply Even so, Apple uses quite a few different methods in order to ensure that demand is still high so that the price of iPad remains as constant as possible.