Irwin/McGraw-Hill  The McGraw-Hill Companies, Inc Product Design Chapter 3

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc Outline Strategies for New-Product Introduction New-Product Development Process Cross-Functional Product Design Quality Function Deployment Value Analysis Modular Design

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc Strategies for New-Product Introduction Market Pull (“We Make What We Can Sell”) Technology Push (“We Sell What We Can Make”) Interfunctional View

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc New Product Development Process Concept Development Product Design Pilot Production/Testing

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc New Product Design Process (Figure 3.2) Pilot production/testingFinal process design Preliminary process design Concept development Product design

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc Cross Functional Product Design (Figure 3.3)

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc Quality Function Deployment (QFD) Also known as “House of Quality” Customer Attributes (“Voice of the Customer”) Engineering Characteristics (“Voice of the Engineer”) Tradeoffs Competitors Comparison

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc HOUSE OF QUALITY (QFD)

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc Value Analysis Design for Manufacturing (DFM) Terms in Value Analysis: –Objectives –Basic Function –Secondary Function

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc DFM: An Example (c) Final design Design for push-and-snap assembly (b) Revised design One-piece base & elimination of fasteners (a) The original design Assembly using common fasteners

McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc Modular Design Allow greater variety Develop a series of basic product components (modules) for later assembly Reduces complexity and costs associated with large number of product variations