Why Has Coffee Become so Popular, and How Has 2D Design Been Apart of the Process By: Khyla Krepcik

How well do you know your coffee? True or False A coffee bean is a fruit Which coffee has more caffeine light roast, or dark roast?

History of Coffee Coffee Trees, originated in the Ethiopian Highlands Kaldi’s Legend The Arabs were the first to begin coffee trade Became one of the most profitable goods

Ten Steps to Coffee 1. Planting 2. Harvesting 3. Processing 4. Drying the beans 5. Milling the beans 6. Exporting 7. Tasting 8. Roasting 9. Grinding 10. Brewing

“The Coffee Craze” BusinessSocial ActivityAtmosphereCaffeine

“Cup of Joe” Dark Roasts Light Roasts Flavored Coffee Cream Sugar Flavor You like “coffee” but not a cup of Joe? Under a lot of pressure, almost boiling water is forced through ground coffee beans, to create only an once or two of espresso

Personalized Lattes Cappuccinos Mochas Breves Frappes Size Shots Flavor Milk Whip

Caffeine is Addictive Coffee has become the worlds most widely consumed drug 90% of Adults in North America consume coffee daily Coffee has become the worlds most widely consumed drug 90% of Adults in North America consume coffee daily It is a psychoactive stimulant Like cocaine, that stimulates the central nervous system It is a psychoactive stimulant Like cocaine, that stimulates the central nervous system

How Has 2D design Helped Logo= a trademark, symbol or design to create recognition of a certain brand name Attract Attention Leave impressions Distinguishes from the rest

Simple Memorable Timeless Versatile Appropriate Good Logo Vs. Bad Logo Misleading Busy Poor Design Quality Product is included Inappropriate

Bad Logos

Famous Coffee Logos Create Identity Memorable Appeal to the customer

Balance, symmetry, monochromatic, shape, creates a focal point, Monochromatic, rectilinear shapes, contrast, tinted and shaded, Line Quality, color as emphasis, size

Shape, intensity to maximize impact, split Complementary color scheme Shape, contrast, depth, primary colors, creates illusion of space

Packaging The logo needs to stand out It needs to be clear and simple Balance with negative space

References

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