Getting YOUR message across Betty McBride Director of Policy & Communications

Raise awareness about what you do and why Apply pressure for change Ask for people to help you Using your local media

Press TV Radio Using your local media Web

Issues or events that affect local people Things that bring your story to life – great pictures, emotive stories, Local facts, figures and spokespeople What stands out?

DOUBT KILLS

To save lives by reducing pain to call times Achieve this through raising awareness of heart attack symptoms and appropriate way to respond, breaking down barriers to calling 999

PARTNERSHIPS Supported by a number of external stakeholders – ambulance services and ambulance trusts are key ASA support a highlight

Launch event, stunts & photo ops Stories from people impacted Policy calls Engaging local MPs Letters to newspaper editors Tactics that work well

Results that count Blanket media coverage Engagement of ministers & over 120 MPs Lives saved Early signs of a reduction in the pain to call time (MINAP)

National Campaign Aims 1.Access for all heart patients 2.Choice of alternative methods 3.Address needs of under-represented groups 4.Meet BACR minimum standards 5.Monitor through national audit

Doing your homework 1.Gather your information Contact your local media 3.Lobby your local NHS service 4. Lobby your politicians

Get off to a flying start… Four steps to get the campaign rolling 1.find your local representative via download a sample letter to send from make it personal and local! 4.crucially, tell us how you get on via

…Starting Today YO1 6JF Hugh Bayley MP Labour, City of York He is a health specialist – potential to become a parliamentary champion for cardiac rehabilitation

bhf.org.uk/campaigns Online tools –Sample letter to politicians –Sample letter to newspaper editor –Summary of key points –become a BHF campaigner