2 nd Business in the Parliament Conference

Kevin Sneader Director McKinsey & Company

NJE lsinHR1 Scotland’s International Image: The Challenge and the Opportunity Business in Parliament Kevin Sneader September 9, 2005

NJE lsinHR1 TODAY’S DISCUSSION 1.Scotland’s international image 2.The U.S. in detail 3.A call to action

NJE lsinHR1 REFERENCE POINTS FOR TODAY’S DISCUSSION Source:OECD, 2001 Population Millions GDP/Capita $ US Thousands GDP $ US Billions

NJE lsinHR1 NINE COUNTRIES ASSESSED U.S. Germany France Canada Australia Dubai Russia China India GDP USD Billions 11,700 2,800 2, , Population Millions ,300 1,087 GDP/capita USD 40,000 33,400 31,000 30,600 10,500 4,040 1,

NJE lsinHR1 Dubai OVERALL MENTIONS LAST 12 MONTHS U.S. Germany France Canada Australia Russia China Scotland India Ireland Singapore ,

NJE lsinHR1 UNITED STATES: MENTIONS IN THE LAST 12 MONTHS Total Other Culture/tourism Sport Politics Business Source:McKinsey analysis of “The Wall Street Journal”, June Mostly business with a little culture

NJE lsinHR1 U.S. HEADLINES IN THE LAST 6 MONTHS 1.It’s Auld Lang Syne for Watson in Scotland The Washington Post, July 25, In Scotland, a Grand Finale: Nicklaus’s Final Appearance in a Major Will Be at a Pace He Reveres The Washington Post, July 13, The Writing’s On the Board for Woods in Scotland The New York Times, July 11, Bombings Rewrite Agenda for World Leaders in Scotland The New York Times, July 8, Vast Crowd Attends Rally for the Poor in Scotland The New York Times, July 3, Enron and Royal Bank of Scotland Settle Lawsuit The New York Times, June 18, Generations of Residents Settle Down in Scotland The Washington Post, June 18, World Briefing Europe: Scotland: First Royal Duty The New York Times, April 15, 2005

NJE lsinHR1 GERMANY: MENTIONS IN THE LAST 12 MONTHS Source:McKinsey analysis of mentions in Frankfurter Allgemeine Zeitung Total Other Culture/tourism Sport Politics Business Sport, culture and some politics

NJE lsinHR1 FRANCE: MENTIONS IN THE LAST 12 MONTHS Source:McKinsey analysis of “Le Monde”, June Total Other Culture/tourism Sport Politics Business Sport, politics and culture

NJE lsinHR1 CANADA: MENTIONS IN THE LAST 12 MONTHS Source:McKinsey analysis of Globe and Mall, June Total Other Culture/tourism Sport Politics Business Politics and culture; little business

NJE lsinHR1 AUSTRALIA: MENTIONS IN THE LAST 12 MONTHS Source:McKinsey analysis of mentions in Australian Financial Review, June Total Other Culture/tourism Sport Politics Business , Business but Singapore dominates

NJE lsinHR1 GULF: MENTIONS IN THE LAST 12 MONTHS Source:McKinsey analysis of Gulf News, June Total Other Culture/tourism Sport Politics Business Sport for the expats

NJE lsinHR1 RUSSIA: MENTIONS IN THE LAST 12 MONTHS Source:McKinsey analysis of Veddmosti, June Total Other Culture/tourism Sport Politics Business Business and culture

NJE lsinHR1 CHINA: MENTIONS IN THE LAST 12 MONTHS Source:McKinsey analysis China Daily People’s Daily China Business Overshadowed by others

NJE lsinHR1 INDIA: MENTIONS IN THE LAST 12 MONTHS Source:McKinsey analysis of “Economic Times” Total Other Culture/tourism Sport Politics Business Limited but equally spread presence

NJE lsinHR1 Dubai BUSINESS MENTIONS LAST 12 MONTHS Scotland 47 U.S. 22 Germany 19 France 29 Canada 70 Australia 5 19 Russia 19 India Ireland Singapore

NJE lsinHR1 TODAY’S DISCUSSION 1.Scotland’s international image 2.The U.S. in detail 3.A call to action

NJE lsinHR1 MENTIONS OF SCOTLAND IN THE U.S. PRESS Source:McKinsey analysis of New York Times, Washington Post, CNN, Wall Street Journal, Forbes Fortune Other Culture/tourism Sport218 Total764 Politics Business

NJE lsinHR1 MENTIONS IN U.S. PRESS Source:McKinsey analysis of New York Times, Washington Post, CNN, Wall Street Journal, Forbes Fortune ,034 1, ,296 1,139 All Singapore gaining Business All declining

NJE lsinHR1 TODAY’S DISCUSSION 1.Scotland’s international image 2.The U.S. in detail 3.A call to action

NJE lsinHR1 SIX FACTORS THAT SHAPE ECONOMIC IMAGE People Capital Tax and regulatory Networks Innovation/ ideas Infrastructure Business

NJE lsinHR1 ONE WORD FOCUS

NJE lsinHR1 GOVERNMENT: TWO ACTIONS 2 Support regulatory reform 1 Stimulate/nurture competition

NJE lsinHR1 THE PUBLIC SECTOR: THREE POINTS 1 Articulate a vision of reform 2 “Borrow with pride” 3 Drive best practice and organizational change

NJE lsinHR1 THE PRIVATE SECTOR: THREE POINTS 1 Act as if your sector is twice as competitive 2 Be ruthless about getting value from IT 3 Seek out best practice

NJE lsinHR1 WHAT DO THE FOLLOWING HAVE IN COMMON?

2 nd Business in the Parliament Conference