 Website Mobile Application (iPhone application) Facebook and Twitter Weekly Newsletter ( ) Message Boards/Discussion Forum Blog- DailySpark.com (internal); several external Community (Spark Teams, Spark America) Cooking/Fitness Demo Videos (on site) YouTube Fitness DVDs SparkMail ( within SparkPeople website) Related Websites: BabySpark.com, DailySpark.com, SparkTeen.com, Sparkrecipes.com Feedback used for innovation/new features (polls, questionnaires) *primary

Strengths FREE (largest free online diet/fitness website) Facebook, Twitter, YouTube IPHONE and Mobile Applications Blogs – internal and external Daily newsletter ( ) Site customized by participant (meal plan and site) Spark mail (mail within site) Constantly launching enhancements based on feedback Feedback (questionnaires, polls, blogs, etc) Fitness DVDs for purchase Reaches wide audience (Lifestyle centers, extension websites) Statistics listed on web (# of people’s lives affected) Opportunities Ask the experts section LinkedIn page Enhance mobile platforms (biggest piece that hasn’t bee provided) Additional print platforms Podcasts Weaknesses No where to pose direct nutrition/fitness questions except message board No roadmap for future enhancements (constantly enhancing based on feedback) Website too cluttered/too much? Threats other free nutrition/fitness trackers Weight loss programs with groups/meal delivery services

Website Free FIT DAY application (nutrition and fitness calculator) Fee-based membership site PC application- very large base Advertisement purchasing and ad placement of site (i.e. Google) Launching professional version by end of year (for clinicians)

Strengths FREE component Simple and straightforward (a useful tool) Does not make contradictory claims (considers itself a “diet agnostic”, does not offer nutrition advice) Collaboration with fitness and health magazine (Prevention, Allergen) Opportunities Launch social media applications- Facebook, Twitter, LinkedIn Mobile applications Professional version for clinicians (launched later this year) Internal Blog Structured Discussion board/support forum Weaknesses No social media No internal blog (only external blogs, websites and comments on social media) Lack of feedback tools for enhancements Mobile platform No support system Threats Other free and fee based nutrition and fitness trackers Nutrition/Fitness trackers with support systems and social media

 Website  Newsletter ( )  Mobile Application  Facebook  Twitter  Discussion forum- segmented and monitored in detail  Site modified and updated over time  Online and TV advertisements  Recipe resource, online videos/demos  Carefully chosen success stories  Track points online  Feedback: focus groups, personas, usability testing, subscribers are tracked, satisfaction surveys, track competition

Strengths Already well established/known in the diet/fitness world Facebook Twitter Blogs- internal and external Newsletter ( ) Print media Discussion Forums (carefully segmented and monitored) Mobile application Efficient feedback gathering: focus groups, personas, usability testing, track subscribers, satisfaction surveys, track competition Advertisements on TV and web Online for Men segment Opportunities LinkedIn Use Twitter more seriously- draw more people into their site Utilize YouTube to broadcast any free video demos Focus on more specific populations/needs (Pregnant/lactating women, teens?) Weaknesses No free “services” online or trial offers Targets adults audience (women and men; no services targeted towards teens) Threats Free nutrition and fitness trackers Registered Dietitian private practices Meal-delivery-based programs

SparkPeopleFIT DAYWeight Watchers Website Blog (internal) E-Newsletter Discussion Forum Facebook Twitter LinkedIn You Tube Video Capability/Demos Mobile Application Online/phone consultations Nutrition Resources

 Put Facebook and Twitter links on websites  Join Linked In  Continue to structure discussion forums  Continue to send WeeklySpark s (encouragement and tips)  Pursue print platforms end of December, magazine?)  Enhance Mobile applications  Continue to gather feedback and regularly enhance website  Create roadmap for web strategy (backup)

 Blog- internal  Facebook and Twitter (maybe LinkedIn)  Mobile Application  More efficient feedback system  Continue to enhance site constantly  Discussion forum/some kind of user support group

 Improve Twitter site usage  YouTube- broadcast demo videos  Allow for online trials (free week of use)  Continue Facebook, internal Blogging  Continue structured segmented discussion forums  Continue efficient feedback system for web enhancements