Kaya Palat “Go Jogging, jogging every day keeps healthy way” Proposed By: Gautam Dua 10 Sweta Nim 29 Vaibhavi Randeria42 Proposed to: Mrs. Tanu Narang “Go Jogging, jogging every day keeps healthy way” Proposed By: Gautam Dua 10 Sweta Nim 29 Vaibhavi Randeria42 Proposed to: Mrs. Tanu Narang

Where are we??? Step 1 Analyze social marketing environment I.Determine program focus The program manager of “Kaya Palat” of Surat city is responsible for supporting community efforts to reduce obesity, diseases, and promote healthy wealthy living life. Step 1 Analyze social marketing environment I.Determine program focus The program manager of “Kaya Palat” of Surat city is responsible for supporting community efforts to reduce obesity, diseases, and promote healthy wealthy living life.

II. Identify campaign purpose a) Reduce obesity in children, teenager, adult(women) & old age Surat citizen b) Reduce diseases like heart attack, blood pressure, diabetes, psychological diseases. c) Healthy Living of Surat citizen a) Reduce obesity in children, teenager, adult(women) & old age Surat citizen b) Reduce diseases like heart attack, blood pressure, diabetes, psychological diseases. c) Healthy Living of Surat citizen

SWOT Low investment No side effect Healthy living Social networking Time Adulteration Increasing diseases Rise in obesity amongst Surties Fast food restaurant Fast life

Review past and similar efforts Construction of jogging path at God Dod road, Vesu and Rander(proposed) Surat municipal corporation is organizing marathon race Yoga sessions by Baba Ramdev Construction of jogging path at God Dod road, Vesu and Rander(proposed) Surat municipal corporation is organizing marathon race Yoga sessions by Baba Ramdev

Where do you want to go? Step2: select target audience Teenagers Adults (women) Old age group Step2: select target audience Teenagers Adults (women) Old age group

Step3: Set objectives and goals Goal of campaign: To bring about a social change in the life style “Kaya Palat of inactive to active” through Social marketing in Surat city. Objective of campaign: To reduce the overweight & obesity (34%) by % in the community in 2 years time. Step3: Set objectives and goals Goal of campaign: To bring about a social change in the life style “Kaya Palat of inactive to active” through Social marketing in Surat city. Objective of campaign: To reduce the overweight & obesity (34%) by % in the community in 2 years time.

Statistics

Step4: Analyze target audiences and the competition Sliming supplements (pills, injections, powder) Sliming equipments Fitness center Surgery center Sliming supplements (pills, injections, powder) Sliming equipments Fitness center Surgery center

How will you get there? Step 5: social marketing strategy product Augmented product:“Go jogging” T-shirts, Mineral water, Glucose, Yoga book, Pamphlets (benefits of jogging and yoga) Step 5: social marketing strategy product Augmented product:“Go jogging” T-shirts, Mineral water, Glucose, Yoga book, Pamphlets (benefits of jogging and yoga)

Core product Actual Product Mineral water, Glucose, Yoga book “Go jogging” T- shirts, Pamphlets (benefits of jogging and yoga) Augmented Product Loose Weight Longer & Healthier Life

Price · Time · Labor · Land · Knowledge · Time · Labor · Land · Knowledge

Place Jogging path Garden Roads & bridges for Cycling Home Jogging path Garden Roads & bridges for Cycling Home

Promotion Pamphlets Local News Paper Ad Radio Local Cable Banners Skywriting Public Place i.e. SMC Book Fair Direct marketing ( SMS, , Social website) Pamphlets Local News Paper Ad Radio Local Cable Banners Skywriting Public Place i.e. SMC Book Fair Direct marketing ( SMS, , Social website) Go Jogging

Mobile Bill Boards “ I am also Joining” The above will be the slogan on elephant that will be roam around the city for 5 days. “ I am also Joining” The above will be the slogan on elephant that will be roam around the city for 5 days.

Publics Teenagers Adults (women) Old age group Teenagers Adults (women) Old age group

Partnership We will join our hands with Surat Medical Association SMC SVNIT We will join our hands with Surat Medical Association SMC SVNIT

Policy To reduce obesity, diseases, and promote healthy wealthy living life.

Purse Strings Reebok for T-shirts Ronak for Water Dabur for Glucose Surat Medical Association for Check up Star Insurance for Administration Reebok for T-shirts Ronak for Water Dabur for Glucose Surat Medical Association for Check up Star Insurance for Administration

Campaign SVNIT & Town Ships on 13 th Feb Check up for participants 14 th Feb 2010 – Marathon Race “ healthy way of living” in month of June 28 st Feb 2010 Cycling 7 th March 2010 Yoga & Laughing Club SVNIT & Town Ships on 13 th Feb Check up for participants 14 th Feb 2010 – Marathon Race “ healthy way of living” in month of June 28 st Feb 2010 Cycling 7 th March 2010 Yoga & Laughing Club

Develop a Plan for Evaluation & Monitoring Club Membership increment Feedback via post and s Walk in at centre Toll free numbers Club Membership increment Feedback via post and s Walk in at centre Toll free numbers

Budget Sr. No.Unit NamePer unit priceNo. of UnitTotal 1Passes Flex Hoarding charge1000X515 Days Balloon Pamphlets Volunteer253000/ project Water / first aid Stalls Stationary (misc.)XX1000 9Petrol Allowance -Daily 75 Km11000 KM T-shirt Water First Aid Prize moneyXX Total

Cash in Flow Ronak for water = Reebok for T-shirt80000 Dabur for Admin Medical association for First Aid: all Ronak for water = Reebok for T-shirt80000 Dabur for Admin Medical association for First Aid: all

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