Unmet Needs Assisted Living Facilities Jay O’Balles Christian Que Fariha Shah Osman Harac

Assisted Living Facilities Product Description Provide 3 levels of care Daily Living Supportive care and services 24-hour nursing services Target Market: 65 and above

Current Trends Aging Baby Boomer population Aging Baby Boomer population Do not have chronic conditions Do not have chronic conditions Healthy Healthy Living longer Living longer Lead active lives Lead active lives Wealthiest generation of seniors ever Wealthiest generation of seniors ever

Product Demand Transforming ASL design and construction. Transforming ASL design and construction. Residences, not institutions Residences, not institutions Premium lifestyle services Premium lifestyle services Survey yielded healthy people as anticipated Survey yielded healthy people as anticipated

Unmet Needs In the amenities! In the amenities! Survey responses: Most Importance Survey responses: Most Importance Sense of Community (75%) Sense of Community (75%) Quality of Living programs (56.25%) Quality of Living programs (56.25%) Library (50%) Library (50%) Fitness Center (31.25%) Fitness Center (31.25%) Swimming Pool Swimming Pool

Place Consumers with good ties wanted to be within 30 minutes from family. Consumers with bad family ties wanted to be at least 1 hour of distance away from family.

Price Perfect Competition across industry Perfect Competition across industry Limits range of price Limits range of price Profits Profits Attracting clients while keeping costs low Attracting clients while keeping costs low Assisted Living Facilities have less COGs/COSs Assisted Living Facilities have less COGs/COSs Less Regulation Less Regulation Lower overhead costs Lower overhead costs

Price Unmet Need Educating consumers and decision-makers on funding options Educating consumers and decision-makers on funding options Long-term care insurance Long-term care insurance Rent/Sell property Rent/Sell property Medicare/Medicare/VA Benefits/Retirement Medicare/Medicare/VA Benefits/Retirement Limit costs Limit costs Limit liability Limit liability Lower ROA, ROI by buying facilities now Lower ROA, ROI by buying facilities now

Promotion Consumers are passive researchers Consumers are passive researchers Inform, educate, remind Inform, educate, remind Survey respondents - still paper friendly! Survey respondents - still paper friendly! Unmet need Unmet need New avenues to seniors New avenues to seniors Senior fairs Senior fairs Speaking engagements Speaking engagements

Conclusion Available Market with large target demographic Available Market with large target demographic Attract Growing Customer Base with Amenities Attract Growing Customer Base with Amenities But keep costs down But keep costs down Market to consumers and decision makers. Market to consumers and decision makers. Inform, Educate, Remind Inform, Educate, Remind TV, Publications, Brochures TV, Publications, Brochures Venues: Hospitals, Community Venues: Hospitals, Community