Patent strategy in the IT era Frank Callus, Principal Henry Hughes Patent Attorneys New Zealand www.henryhughes.com.

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Presentation transcript:

Patent strategy in the IT era Frank Callus, Principal Henry Hughes Patent Attorneys New Zealand

Overview  Client education  Free online information & search tools for clients  Level of prior art searching  First filings  International filing strategy  Other search options  Cost reduction measures

Client education  Information for clients – patents/designs/trade marks  Clients should know what to look for – novelty destroying disclosure  Client self-screening can provide cost-saving  If search negative, client contacts patent attorney

Free online information for clients  NZ Intellectual Property Office:  IP Australia:  UK Intellectual Property Office:  Firm websites, e.g. Henry Hughes:

Free online search tools for clients  Google Patents:  Dog Pile (Google, Yahoo! And Bing):

Case example  Client has idea for motorcycle helmet with built-in brake light  Client says he has searched for prior art but a keyword search on Google Patents reveals…

Level of prior art searching  Balance between cost of search vs. cost of protection  Specialist search websites (free): WIPO: USPTO: EPO: IP Australia:

First filings  What: Provisional specification (with claims)  Where: If NZ inventor, can file in NZ or other countries  When: Advantage in filing US provisional first if US market is important (e.g. biotech)

Examples of NZ funding agencies  Foundation for Research, Science and Technology:  Grow Wellington:  Movac:

International filing strategy  PCT International Application  European Patent Application  Convention application, e.g. US application

Other search options  Monitoring progress of competitor’s applications: - Open websites: USPTO, EPO, Aus - Closed websites: IPONZ  Private search companies, e.g. RWS: Patent seekers:  Freedom to operate, due diligence

Cost reduction measures  File PCT Applications using PCT- SAFE or PCT-EASY:  Single agent for multiple countries  Exchange rate comparison:  Provide local agents with electronic specification in editable form

Case example Time -2 months 0 months 12 months 13 months Idea 1Idea 2Idea 3Idea 4 Provisional A Provisional B Provisional C PCT Early National Phase in NZ

Case example continued Time 16 months 18 months 25 months 30 months 31 months NZ Examination ISR & Opinion PCT Publication Grant A & BDivisional C China Australia Korea Early national phase in US US Freedom Search Early national phase in EU EU Divisional

Frank Callus, Principal Adrian Evans, Senior Associate