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Tripbirds 2 Hotel booking site enriched with data from social networks (i.e. Facebook and Instagram) Exploiting Affiliate Partners Program of booking.com [1] “typically affiliate sites like Tripbirds will get 10% of the total price of a booking” as Martina Elm says according to [3], the community manager & PR for the site. If any of user’s friends on Facebook have visited the place that she/he is looking for, the platform exploits the “check-in” and shows it to the user.

Tripbirds 3 How to use it* Search for a city See available hotels Add interesting hotels to your shortlist When you’ve added a few favourites, click ‘compare’ to get a nice comparison view on the hotels Not traveling solo? Send your shortlist to your co-travelers, or simply share it on Facebook and Twitter to get input from friends. When you’ve made your decision, we’ll put you through to a booking site. *extracted from

Tripbirds 4 Photos from Instagram Reviews from booking.com Price from booking.com Book via booking.com

Tripbirds 5 Compare hotels on: Price, rating, features Photos from instagram

Tripbirds 6 The business model Earn 10% of the total price of the bookings[3] Book via Enrich the User Interface with UGC from users’ Facebook graph Present a map with hotels that are available on booking.com

Tripbirds Tripbirds is based on Stockholm, Sweden. Founded in December 2011 as social travel site. Start-up with $750,000 [4] from venture capitals and angel investors. Re-launched in August 2012 as a social hotel-booking site. 7

References [1] gb.html?sid=45ec1de804ebe4d0293eecc4de95c09c;dcid=1;tmpl=docs/affiliateshttp:// gb.html?sid=45ec1de804ebe4d0293eecc4de95c09c;dcid=1;tmpl=docs/affiliates [2] Techcrunch, 2011: picks-up-560k-from-paths-dave-morin-others-now-in-public-beta/ picks-up-560k-from-paths-dave-morin-others-now-in-public-beta/ [3] Techcrunch, 2012: to-social-hotel-booking-site/ to-social-hotel-booking-site/ [4] Tnooz, 2012: media-led-hotel-booking-service/ media-led-hotel-booking-service/ 8