Semiotics and Television Ellen Seiter. Semiotics semiotics sign image.

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Presentation transcript:

Semiotics and Television Ellen Seiter

Semiotics semiotics sign image

De Saussure: Signs become defined by their differences with other signs in a system.

Betty Crocker Example of both icon and symbol: 1936 to present

House With Smoke Example of indexical sign

Barthes Denotation Connotation (Connotation obscuring Denotation)

Matthias Grunewald, Crucifixion,

Barthes Denotation Connotation (Connotation obscuring Denotation) Destablization of a Sign

Barthes Denotation Connotation (Connotation obscuring Denotation) Some More Terms Iconographic Iconography Iconoclast Codes Decode

Iconography: Jan van Eyck, Giovanni Arnolfini and His Bride, Shoes: Commandment to Moses to take off shoes when on sacred soil Dog: Symbolized marital faithfulness Candle: Christ’s presence between couple Mirror: Eye of God Belly: Symbolizing fertility, and was the trend Fruit: Connected with Virgin Mary

More Kinds of Signs Metaphor Metonymy Synecdoche

Example of Metonymy

Example of Synecdoche

Paradigmatic/syntagmatic

Critical Theory Examples Freudian (Psychoanalysis) Jungian Feminist Enthic Marxist Semiotics

Freud: Id, Ego, Super Ego

Freud: Sublimation

Freud: “Penis Envy”

Freud: Fear of Castration