Hasbro’s Creative Strategy Team 4 Stephen Francescon President Laura Lindsay Treasurer David Lusky Marketing/ PR Ashley Bruce Vice President Jessica Smith Executive Administrator Making The World Smile!!

Brief History of Hasbro *Founded in 1923 as a family owned company *Hasbro currently employs around 10,000 employees *Became a leader of toy advertising with G.I. Joe & Mr. Potato Head in the 60’s and 70’s *Hasbro has a solid reputation as a leader in community assistance

History Continued... *Creator of Board Games such as Monopoly, Trivial Pursuit & Clue *Hasbro owns several toy companies including Nerf, SuperSoaker, Tiger Electronics just to name a few. *Current Sales are over 3 billion dollars and they are working closely with the release of Jurassic Park III

Hasbro’s Current Market Strategy 4 Hasbro has products for all ages of the market 4 Price for products are geared toward middle class section of market 4 Solid reputation with the Hasbro Children Foundation is great for all market publicity 4 Leader in technology for toys with Tiger Electronics

Get Ready to Experience the newest Hasbro product!!! What Could it be??

Hasbro Proudly Presents

What Exactly is HasbroWorld 4 A Theme Park built around and for the many successful toy that Hasbro has developed through the years For Example: Mr. Potato Head, G.I. Joe Lincoln Logs

Corporate Objective 4 Provide an outlet for increasing name recognition for Hasbro’s other toy companies. 4 Increase sales of Hasbro toys at least by 15% 4 Continue as a leader in the toy industry with HasbroWorld. 4 Year ten total revenue for HasbroWorld to equal 1 billion dollars.

Location of 4 HasbroWorld will be located in the heart of Myrtle Beach 4 Myrtle Beach is the # 1 family vacation spot 4 Family’s fit the current target market for Hasbro 4 Climate has an average of low 60 during winter and high 80’s during summer 4 Appeals however to the upper division of Middle Class

Map of Myrtle Beach

HasbroWorld’s Competition 4 Primary: Amusement, Theme and Water parks of Myrtle Beach, Also, Outside of state Theme Park and entertainment facilities 4 Secondary:Myrtle Beach Area entertainment such as theaters, boating, museums...

Strengths and Weaknesses 4 Strengths: HasbroWorld will be open all year long, Park Attractions are unique to HasbroWorld, Offers a family atmosphere that’s safe. FUN!!! 4 Weaknesses: Ticket prices may be a little high comparatively, Not the only game in town. Disposable income may become limited with middle class TM

Environmental Factors 4 Theme Park Attendance grew in 2000 for now the 4th straight year in a row total for revenues at Theme Parks was $9.6 Billion 4 However, should we worry about a recession?

Marketing Objectives 4 Differentiate our product 4 Create a memorable experience 4 Top of mind theory

HasbroWorld’s Marketing Strategy 4 Step 1: Distribute a pamphlet and a CD inside the boxes of famous Hasbro toys. 4 Step 2: Join with surrounding hotels in the Myrtle Beach area and have them offer HasbroWorld Discounts. 4 Step 3: Hasbro will purchase TV space on cable channels such as the Travel Channel, TLC, Discovery Kids, Fox Sports, TWC

Marketing Strategy Continued 4 Step 4: Request one of the following: Dateline, 20/20, The Today Show, Or GMA to set up a live remote. 4 Step 5: Develop and distribute a 10 minute video to travel agencies 4 Step 6: Join with Burger King and have HasbroWorld advertisements and coupons on merchandise 4 INTERNET: INTERNET:

HasbroWorld’s Target Market 4 Primary Target Market: 4 Children between the ages of Secondary Target Market: 4 Adults between the ages of (Mainly parents of guardians of the kids who visit the park).

HasbroWorld Attractions 4 Mr. Potato Head “The Adventure 4 Honest Abe’s Wild Ride (Lincoln Logs) 4 Chutes & Ladders Roller Coaster 4 Tonka Bumper Boats 4 Clue “The Interactive Mystery Game” 4 Action X-treme water ride 4 G.I Joe Paintball Arena

Attractions Continued 4 Gator Golf Miniature Golf Course 4 Indoor Nerf Blast Arena 4 The SuperSoaker Shooting Gallery 4 **Tiger Electronics Exhibition Center

Development Budget of HasbroWorld 4 Land: 50 Acres 1.2 Million 4 Construction:$12 Million 4 Attractions:$21,451,000 4 *Tiger Convention: $12 Million 4 Restaurants:6.5 Million 4 Facilities:$800,000 4 Additional Attrac: $20 Million 4 Park Staff:$ 6 Million Annually 4 Total Development $79,951,000.00

Join Hasbro and Coming in 2003 is a theme park like no other on earth. Ride you favorite toy and see the newest toy technology first hand. See why HasbroWorld is Making the world Smile Any Questions or Comments??