STRATEGIC ENROLMENT MANAGEMENT AT WATERLOO Staff Association Area Representatives September 2015 Ray Darling Registrar

OVERVIEW SEM and Demographics Application & Enrolment Trends Fall 2015 Enrolment Projections Analysis & Discussion Points Questions?

STRATEGIC ENROLMENT MANAGEMENT Purposes of SEM are achieved by… Establishing clear goals for the number and types of students needed to fulfill the institutional mission Promoting institutional success by enabling effective strategic and financial planning Gottheil and Smith, 2011

DEMOGRAPHIC REALITY Source – Stats Canada 2012

SYSTEM WIDE ENROLMENT TRENDS Source – OUAC Applications Waterloo OSS System OSS UW Market Share7.5%7.4%7.3% 7.5%7.3%7.7% Waterloo Non-OSS System Non-OSS UW Market Share10.2%8.4%7.9%7.7%7.4%6.9%7.2%7.3% % OSS76.8%70.7%73.6%74.1%75.9%77.6%77.4%76.1%

Universities Total Growth to Algoma 1,215 1,2452% 1,2853%6% Brock 13,917 13,740-1% 13,9321%0% Carleton 18,689 19,2763% 19,8313%6% Guelph 21,500 21,5130% 21,5740% Lakehead 6,224 6,2500% 6,5345% Laurentian 5,974 6,0892% 6,1922%4% McMaster 20,850 20,9200% 21,0100% 1% Nipissing 3,260 3,050-6% 3,3008%1% OCAD 3,181 3,2783% 3,5328%11% Ottawa 28,174 28,2560% 28,3380% 1% Queen's 17,352 18,2155% 18,9924% 9% Ryerson 21,575 22,5014% 22,8582%6% Toronto 51,800 51,7000% 51,5000% -1% Trent 6,154 6,016-2% 6,1542%0% UOIT 8,490 8,8905% 9,2854%9% Waterloo 1 26,210 26,5101% 26,8401% 2% Western 26,896 27,4372% 28,1573% 5% Wilfrid Laurier 14,894 15,1832% 15,7574%6% Windsor 11,050 11,2001% 11,7004%6% York 37,225 37,1000% 37,8402% Total Growth: 344,730348,4791%354,7362% 3%

OSS APPLICATIONS Faculty 2014 to 2015Provincially by Discipline 1 st All Applied Health Sciences Arts Engineering Architecture Environment Mathematics Science Total count totals8,45730, count totals8,58731,148

ENROLMENT PROJECTIONS Fall 2015 Undergraduate Projections - New Admits – All FacultyTargetProjectionBalance Applied Health Sciences Arts Engineering Environment Mathematics Science Total

ENROLMENT PROJECTIONS Fall 2015 Undergraduate Projections - New Admits - Domestic FacultyTargetProjectionBalance Applied Health Sciences Arts Engineering Environment Mathematics Science Total

ENROLMENT PROJECTIONS Fall 2015 Undergraduate Projections - New Admits - International FacultyTargetProjectionBalance Applied Health Sciences396 Arts Engineering Environment Mathematics Science44473 Total

FALL 2016 TARGETS Faculty Fall 2015 Targets Fall 2016 Targets Applied Health Sciences Arts1355 Engineering Environment Mathematics Science Total

ANALYSIS & DISCUSSION POINTS Good news stories on quality and quantity in programs with application challenges More international students who have lower yield rates that are more difficult to predict More competition in the sector is lowering yield rates, particularly for domestic students No Faculties are projected to exceed in target as in previous years, despite strong applicant pools (suggesting lower yield rates)

ANALYSIS & DISCUSSION POINTS Recruitment plans SEM Plan for Arts Application “deadline” January 14 Overall Enrolment Picture is Key Financial impact for Fall 2015 may be softened UW is well positioned but we need to focus our SEM efforts to stay there

QUESTIONS? Ray Darling Undergraduate Enrolment