Katherine Biggs, Multichannel Producer Ina Pruegel, Multichannel Mobile experiences for children

Photography Digital trails QR codes Digital forms Augmented reality Digital Missions

Designing a mobile experience for children What do you need to make? What are the restrictions? What do we want them to do? What is the call to action? How do you measure it? Why should they do it? Who is the audience?

Audience research – being clear about who the audience is and what they want School groups Teachers want pre and post resources, to frame their visit. Flexible and adaptable content … Families (Wanderers, Investigators, Doers) Help them to navigate and explore the palace, by giving information and making it relevant.

What are the restrictions?

Working within historic buildings Network access Conservation Empty rooms Light Moving objects Other visitors Pinch points Navigation difficult Changes to routes and interpretation Existing interpretation Other events … Make sure you design something that works within the space, as well as for the audience

What do we want them to do?

Make them look up - In everything we do, we want children to look more closely at the palace. Objectives: Get them excited to explore the palaces, help them navigate around and learn along the way, but making it fun and magic. But, choose your battles: you can't include everything!

Why should they do it?

What makes it exciting and relevant? “A mission? Why, it’s a character-led, interactive adventure to get folks exploring the palace and its stories, of course!”

What is the call to action?

Lovely big pictures of the location you need to find Illustrated map with key landmarks

What is the call to action? Find and do the challenges Answer correctly to keep your Time Gems for the final quiz Do the final quiz and win your badge

Swipe! Snap! Drag and drop!

What do we need to create?

Content is important, no matter what delivery tools are used Content in context: Digital is a winner to help children focus and get them interested Consider audiences, objectives and environments first Choose the right platform and use digital for what its good at Storytelling and game mechanics help to immerse and excite Flexibility and opportunities

How can we measure it?

Numbers are not everything … We do look at stats, downloads, clicks, analytics … … but more important to have them inspire Learning opportunities: -Pre-visit resources and introduction -Quizzes -Rewards and post-visit resources User-testing and evaluation to ensure we provide the right content on the right platforms.

Recommendations for developing mobile learning experiences: Important to know that this is not trying to be the new Halo. Instead it’s an exciting, engaging way of getting to know more about history. Use digital for what it’s good at User-test and prototype Involve different stake-holders, e.g. game designers Game-based approaches Story-telling based approaches Hardware and interpretative tools chosen and consider possibilities for expansion in the future including the potential use of iBeacons BUT content and experience is the driver. What do you need to make? What are the restrictions? What do we want them to do? What is the call to action? How do you measure it? Why should they do it? Who is the audience?