Lyn Watmore Survey Manager Improving Survey Quality

Current Field Force Structure Survey Management 11 Regional Managers 60 Field Managers 750 Field Interviewers Field Office Titchfield

How Interviewers work on GSL 200 trained interviewers 80 per month work on the survey Work is allocated by the FM Downloaded to interviewers laptop Interviewers install use a CAPI programme to conduct the interviews Work is batched at Wave 1 or follow up waves. Transmitted back to HQ Data validation is performed at HQ

Quality Management Field Managers regularly check interviewer performance –Observing in the field –Quality of data collected –Monitors levels of response/non response –Work progress Performance Management –Continuous assessment –Meeting targets

Quality Management continued Recruitment process – Assessment Centre Training programme Survey specific briefings Avoiding Refusal Training - ART

Challenges facing Survey Management Changes within the Branch Relocation of staff Declining response rates Loss of public confidence

Survey Response

Q & A Any Questions?