Why PRIMERGY? Our Value Proposition Enterprise Server Business Paderborn, Feb 18, 2008.

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Presentation transcript:

Why PRIMERGY? Our Value Proposition Enterprise Server Business Paderborn, Feb 18, 2008

Enterprise Server Business PRIMERGY Value Propostion pitch © Fujitsu Siemens Computers 2008 All rights reserved 2 Elevator Pitch Fujitsu Siemens Computers brings a number of core values to the Industry Standard Server Market: In this market we are all about Innovation This innovation is based on commitment to the highest quality servers that are statistically as reliable as UNIX Servers without sacrificing performance which is demonstrated by world leading benchmark results However our major differentiator is the level of cost efficiency we can achieve, typically in excess of 60% in terms of cost reduction, whilst delivering higher levels of agility, reducing time to market for new applications Lastly but by no means least – FSC has a real commitment to Green – for example our unique Server design process has energy efficiency at its heart and this can be demonstrated by the fact that we are on average 20% more efficient than our closest competition PRIMERGY - designed to lead

Enterprise Server Business PRIMERGY Value Propostion pitch © Fujitsu Siemens Computers 2008 All rights reserved 33 Why PRIMERGY? Green PRIMERGY use 20% less power than competitive standard servers Reliability Robust servers for mission critical operations Efficiency Realistic TCO reductions of 60 % and more Innovation The broadest portfolio of virtualization, server and solution offerings Performance Fastest Benchmark Servers in the market

Enterprise Server Business PRIMERGY Value Propostion pitch © Fujitsu Siemens Computers 2008 All rights reserved 44 Green PRIMERGY Servers use 20 % less power Greater power efficiency to halve energy costs  Retail Organization saves €75,000 a year using PRIMERGY TX120s instead of ProLiant ML310 Smart data center operation cuts energy use by 75 percent with industry standard technology  A leading European Bank using PRIMERGY BX600 see savings of 1.2M KWh or € (744 t CO 2 ) per annum 21-years history of environmentally-aware development guarantees higher performance per m 2, lowers infrastructure burden  HP ProLiant rack and blade servers gobble 20% more power

Enterprise Server Business PRIMERGY Value Propostion pitch © Fujitsu Siemens Computers 2008 All rights reserved 55 Reliability Robust servers for mission critical ops By Design PRIMERGY has quality levels which are comparable to high end UNIX servers  Annual Failure Rates have fallen 60% over the last five years  Statistical HW availability of % for TX150 European and Japanese engineering and production ensures superior quality assurance  PRIMERGY servers qualified over 5000 boot cycles enables flawless power cycling of unused capacity Mission-critical service levels from enhanced infrastructure solutions  x10Sure – smart HA solution saving €90,000 versus traditional cluster solutions  Pre failure detection, patch management and installation support come free with ServerView

Enterprise Server Business PRIMERGY Value Propostion pitch © Fujitsu Siemens Computers 2008 All rights reserved 66 Efficiency Realistic TCO reductions of 60 % and more System simplicity: extensive savings  Hardware and network infrastructure CapEx reduction up to 94 % with BladeFrame  Dynamic resource allocation in minutes, not days, with PAN Manager delivers operational savings ROI boost – ServerView Suite reduces complexity, protects investments  Easy operation, deployment and use  Seamless integration into existing management software Dynamic IT solution based on PRIMERGY server save 62% total cost (TCO) on average  FlexFrame for Oracle  FlexFrame for SAP  FlexFrame Infrastructure

Enterprise Server Business PRIMERGY Value Propostion pitch © Fujitsu Siemens Computers 2008 All rights reserved 77 Innovation The broadest portfolio of virtualization, server and solution offerings PRIMERGY delivers the broadest virtualized environments  From single socket TX120 to 96 Socket Quad Core Frames BladeFrame BF400 Market-leading dynamic infrastructure solutions  SAP, Oracle and Microsoft applications  Virtualization through hypervisors from VMware, Microsoft and Xen  Greatest level of centralized control over service provisioning  Unrivalled automation of resource provisioning and load balancing Controlled, risk-free server vendor change  Integration support through plug-ins  Server Solutions based on blue prints architectures  1000-plus successful DDC installations

Enterprise Server Business PRIMERGY Value Propostion pitch © Fujitsu Siemens Computers 2008 All rights reserved 88 Performance Fastest Benchmark Servers in the market Performance world records set many times over by PRIMERGY  Exchange benchmark leadership - fastest response times and best consolidation potential  High performance servers have longer lives Leadership in new SPECPower efficiency benchmark  Best ratings in mono socket benchmarks  New quad-core generation will extend the lead Media recognition among rivals  Build quality, management, time to market, performance and power consumption tested  PRIMERGY competitive advantage confirmed

Enterprise Server Business PRIMERGY Value Propostion pitch © Fujitsu Siemens Computers 2008 All rights reserved 9 Product Marketing © Fujitsu Siemens Computers 2008 All rights reserved 9 Questions?