Sodexo.com MARKETING OFFER. page 2 Marketing Offer Our «Go to Market» strategy PORTFOLIO OF OFFER MODULES Sodexo values Value proposition Market intelligence.

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Presentation transcript:

sodexo.com MARKETING OFFER

page 2 Marketing Offer Our «Go to Market» strategy PORTFOLIO OF OFFER MODULES Sodexo values Value proposition Market intelligence Competition / Clients / Consumers Strategic vision and brief Portfolio Articulation P O T E N T I A L CUSTOMIZED SOLUTION OPERATIONS VALUE ISSUES FOR THE CLIENT SITE CHARACTERISTICS NEEDS AND EXPECTATIONS OF THE CONSUMERS

page 3 General view : Strategic Marketing Operate and deliver, give feed-back : Operations Marketing Offer Definitions Site by site, analyze the situation and build the optimum assembly of standardized modules to create the unique relevant customized solution : Marketing Offer Deployment Design and manage the portfolio of offer modules : Marketing Offer Development

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