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cÖ_g Aa¨vq Z_¨ I †hvMv‡hvM cÖhyw³: wek¦ I evsjv‡`k †cÖwÿZ

Marshall McLuhan

 Global Village is a term closely associated with Marshall McLuhan, popularized in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964). McLuhan described how the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time.

 McLuhan says that it never occurred to him that uniformity and tranquillity were the properties of the Global Village. McLuhan argued that the Global Village ensures maximal disagreement on all points because it creates more discontinuity and division and diversity under the increase of the village conditions. The Global Village is far more diverse.

 Communication  Employment  Education  Medical  Research  Resident  Business and Commerce

 News  Entertainment and Social Communication  Cultural Exchange

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