YOUNG MEDIA LIONS ARGENTINA

CHALLENGE Sense International wants to impact young people (18-25) to generate small amounts of support.

ABOUT YOUNGER PEOPLE They are hyper-communicated through social media and over exposed to many conversations. We need to force a disruptive message to call their attention and engage them through an innovative approach.

OUR STRATEGY We will engage young people through their preferred communication channels presenting the real stories of Sense International children. The main characters of the stories will be :

HIGH & DISRUPTIVE TIPPING POINT The big idea here is to represent what it feels like being unable to communicate. We will contact young people through whatsapp with a positive emotional video that will show how the contacts disappear and suddenly a girl helped by SI starts to chat to them and tells her story. She wil ask them to engage with the dreams of their community.

HOSTING ENGAGING DREAMS OF THOSE WHO WANT TO LIVE, LEARN AND THRIVE Posibl. is going to host our cause. We will encourage people to support different cases of boys and girls who are being helped by Sense International.

HEADING TO THE DREAMS Kiip: a way to connect with young people through games.

A game app that teaches people who to talk with deaf-blind people through their hands will be recommended by Google Play and Itunes Store. It will cost 1 Euro, all the incomes are going to Sense International. DIRECT DONATIONS Through Spotify we will ask young people to pay 1 euro more for their premium account that will go directly to Sense International.

CAMPAIGN SUMMARY 3 WAYS TO DONATE: Posibl. Regular Donation Measuring: 1.Visits to sense internacional dreams pages at posible. 2. Achived dreams.