BMW

BMW Dean Humenyik, Ian Spencer, Kyle Wolfe Dickinson State University

Introduction Company History-Dean Company History-Dean SWOT Analysis- Dean SWOT Analysis- Dean Market Analysis-Kyle Market Analysis-Kyle Competitor Analysis-Kyle Competitor Analysis-Kyle James Bond-Ian James Bond-Ian Recommendations –Ian Recommendations –Ian Conclusion-Ian Conclusion-Ian

History Founded in 1916 in Munich, Germany. Founded in 1916 in Munich, Germany. First Car Dixi First Car Dixi Collapse of Berlin Wall Collapse of Berlin Wall 1992 Opened 1 st Automobile plant in U.S Opened 1 st Automobile plant in U.S.

History Continued Rover Group Joins BMW Group Rover Group Joins BMW Group BMW Buys Rolls Royce BMW Buys Rolls Royce BMW Sells Rover BMW Sells Rover MINI brand is launched MINI brand is launched One Millionth car is sold One Millionth car is sold

SWOT Strengths Strengths Worldwide Growth Worldwide Growth Brand Quality Brand Quality Clever Advertising Clever Advertising Clever Advertising Clever Advertising Successful Expansion of Product Portfolio Successful Expansion of Product Portfolio

SWOT Cont. Weaknesses Weaknesses Extensive Product Launches Extensive Product Launches Growth Away From Core Markets Growth Away From Core Markets Reliance on Brand Names Reliance on Brand Names

SWOT Cont. Opportunities Opportunities Further Expansion of its Product Range Further Expansion of its Product Range Alternative Fuel Development Alternative Fuel Development Asian Market Asian Market Diesel Technology Diesel Technology

SWOT Cont. Threats Threats Reduced Global Markets Reduced Global Markets Strong Competition Strong Competition Government Regulations Government Regulations

Competitor Analysis Volkswagon Volkswagon Lexus Lexus Identifying Competitors by analyzing Strength and Weaknesses Identifying Competitors by analyzing Strength and Weaknesses Satisfying Customers by evaluating their individual values Satisfying Customers by evaluating their individual values Learning from Competitors Mistakes Learning from Competitors Mistakes

Market Analysis Three Big Brands BMW Series, MINI, Roles Royce. Three Big Brands BMW Series, MINI, Roles Royce. Development and Research for New Products. Development and Research for New Products. Maintain Image through Advertising Maintain Image through Advertising Trickle Down Effect Trickle Down Effect Increasing Market Shares Increasing Market Shares

James Bond Octopussy st BMW Appearance GoldenEye-1994 Z3 Roadster is Bond’s Official Car

Recomendations Get into More Movies Get into More Movies Hybrid Hybrid Move into Asain Market Move into Asain Market Safety Safety Expand Further into Motorcycle Market Expand Further into Motorcycle Market

Conclusion High Quality High Quality High Performance High Performance Award Winning Award Winning Always Remember… Always Remember…

CONCLUSION DRIVE IT LIKE YOU STOLE IT!!!!! ROLLIN