PBS.com Integration Business Questions January 17, 2014

Support Tool Categorization Support Tool Categorization – need marketing or agency assistance Restaurant, Pizza and Bakery? Initial organization and ongoing commitment to maintenance of new content

Make a Cake Face integration Make a Cake Face Facebook continuation? –Support tool for Bakery? –Is this planned for rest of F14 and F15

Pizza Game Would you like to continue offer the game as content? If so, we may maintain the game in the old PBS environment and continue to link to it from GMFS.com. Rationale: Save some tech time and ensure migration date Functionality and tracking will be stable Allows digital team to schedule at a later date the final migration of this content Note to digital team - Would need to subdomain to GMFS.com to capture traffic on game

Products Are all of the products on PBS still in stock? Should any be removed? (425 products?) Should PDF version of 425 products be preserved What guidance do you have for product images for the PBS products – logo? Beauty shots of baked products? 5

Sorts by Type, Brand and Availability We cannot maintain all of the sort and search functionalities at launch. We can likely create some collection pages with products relevant to these types, categories or brands Regional availability may also be assembled in collection pages and may be able to be added in product description 6

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Find a Sales Rep Is this a requirement for integration launch or can it be added later? Is the content still accurate if we can find a place for it? 8