The Ethics of Social Media Digital Disruption and the Future of Journalism.

Slides:

Advertisements

Similar presentations

Learning to Love Social Media What is Twitter? Why use Twitter? Taking a tour – Lingo & navigation How to get started Etiquette Tools & Resources Presented.

Advertisements

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.

Our Digital World Second Edition

Government Uses and Benefits. Social Communications Specialist Chair, Statewide Social Media

Using Twitter By Nancy Hanus Michigan State University School of Journalism Sept. 13, 2010.

A strategic guide for nonprofits MAKING THE MOST OF MOBILE SOCIAL MEDIA Brad Wilke Founder & Executive Director Flash Volunteer.

Ethics of Social Media. Some AP recommendations: One account per site that is used both personally and professionally. Monitor your profile page to make.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Basic Marketing Social Media: Catch the Buzz By: Eric Elliott BusRates.com.

04 Twitter. How big is Twitter Launched 5 years ago 200 million users raised about $360m in capital, including a last round of $200m, on a $3.7bn valuation.

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

Social Media Marketing How to make it successful?.

What is Localgiving.com? Offered throughout the Community Foundation Network as a fundraising tool for voluntary and community groups Mission: To provide.

Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.

Social Media & Photography Photojournalism. Why social media? A 2013 study found that social media users represent 1 in 4 people on the globe, roughly.

Reaching your audience in the digital age Sarah Fracek Account Executive, Social Media Director.

GATEHOUSE NEWS & INTERACTIVE DIVISION DAILY DEALS ON FACEBOOK AND TWITTER.

Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.

Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.

Trends in computing Rachael Vowden Wildern school

Online Presence for SAIPs What’s Online Presence?

Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

© 2015 WAN-IFRA | WORLDPRESSTRENDS We represent news media industry in 120 countries We represent more than 18,000 publications 15,000 online sites 3,000.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

Leading a Mobile-First Newsroom Steve Buttry American Society of News Editors June 23, 2010

The Economics of New Media: How to Make Money? Digital Disruption and the Future of News.

#TweetElizabeth Elizabeth Rose Twitter.com/1ElizabethRose.

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

Understanding & Leveraging Social Media. Social Network Noun A social network focuses on building online communities of people who share interests and.

Social Media & The Chaplain. Social Media Social Media Is Consumer generated media it is media that is designed to be shared, sharing means that it is.

Using Social Media To Promote News Stories Christine Di Salvo.

2011 Marketing Trends Breakfast January 18, 2011.

HOW-TO: Driving Traffic with Twitter Cards & Analytics 9 types of Twitter Cards to install on your site and how to measure ROI for subscription sales.

UP YOUR GAME!. SOCIAL MEDIA Social Networking – LeadingRE and Luxury Portfolio Hootsuite – Social Media Management Tool Social Media Content Calendar.

PewInternet.org The State of Digital Marketing in the Networked Age Mid-Atlantic Marketing Summit April 19, 2013 Lee Rainie: Director, Pew Internet Project.

Resident Communication. Made Easy. Social Media The benefits, costs, and risks involved. CFAA 2011 Copyright © Neighbourhood Buzz Communications

Ian Reeves. A few facebook facts  1bn+ active global users  250m+ mobile users  31m UK users  130 friends on average per user  Average user creates.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

Why Integrate Social Media in your Website?. “Students don‘t click on links to social networking sites when the value of doing so is not evident. Sites.

Internet in 21st Century. We all use web in our daily lives, from our mobiles or computers. However we do not realize how fast internet is getting bigger.

DIGITAL WORLDWIDE Ashish. s  107 trillion – The number of s sent on the Internet in  294 billion – Average number of messages.

Facebook is a social website which helps you connect with your friends and people from around the world. You make a profile for yourself and add your friends.

1. About Us 2 Social Annex spun out of Immply Group – a web development and design agency specializing in Social media, CMS, social networking and eCommerce.

The Dominance of Facebook Allison Bryan Why this social media giant is here to stay.

SOCIAL SALES & MARKETING TOOLS for Industrial Businesses.

2015 Analytical Summary. What We Do Have Your Business In Front Of 1,000,000+ People Over The Next 12 Months. Last year, over 97 million people visited.

Ian Reeves. Websites and applications that enable users to create and share content or to participate in social networking. Includes: some blogging social.

Social Media Training for CBT College

Shoveling tweets: An analysis of the microblogging engagement of traditional news organizations Marcus Messner Maureen Linke Asriel Eford School of Mass.

TRENDS IN COMPUTING By Sally Allen 9M4 Candidate number:4031 Wildern School

Individual Project by Nora-Marie Myers May 3, 2011 Social Media Communities in the Media King 5 Seattle The Huffington Post.

HOW TO DOMINATE TWITTER Communicating with 140 Characters..

Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.

Chapter 2 Tools and Platforms for Social Commerce.

News Leadership in a Social Networked World Chip Mahaney 2010.

Taking the Social Media Plunge: Leveraging the Power of Social Media to Effectively Market Your School.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

Internet in 21st Century. We all use web in our daily lives, from our mobiles or coputers. However we do not realize how fast is internet getting bigger.

Social Media : What,When...How ? Service Development Team - May ‘16.

SOCIAL MEDIA The NEW news society....

Facts About Twitter Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered.

How you know what you’re doing is working… or not working.

THE CORE FOUR Download these:

Leveraging a Digital Strategy to Better Guide the Crisis Discussion

Geotargeting Content on Facebook NPR's Experiment in Local Engagement

Anne Burbank 

Misinformation on Social Media

Andy Alexander & Thomas Hodson

Media Trends 2017 Edition.

Presentation transcript:

The Ethics of Social Media Digital Disruption and the Future of Journalism

The Twitter Creation Story

The start of twitter

Twitter metrics Launched March 21, m tweets sent every day 271m monthly active users 78% of twitter users on mobile 77% of twitter accounts outside US Users spend an average of 170 minutes per month on twitter Average number of followers per user: 208

Twitter facts 300 billion tweets have been sent since inception Tweets with image links have 5 times the engagement rate Over 20 million fake Twitter users 184 million monthly active users using mobile The cost of a 24 hour promoted trend runs about $200 thousand twitter-facts-and-figures-for-2014-you-need-to- know/#o8eRVXOwM72S4TOs.99

Most retweeted message (Ellen’s Oscar selfie) 3.4m

Twitter finances Nov 2013 IPO share offer price at NYSE $26 per share (valuation $31bn) Trading opened at $45.10 per share Sept 2014 share price $53 Second quarter 2014 rose 124% to $312m Lost $511m in fourth quarter of 2013 Advertising revenue $277m, increase of 129% y- o-y (mobile made up 81% of revenue) Twitter shopping spree ahead? (Flipboard? Stocktwits? Soundcloud?)

How is Twitter Changing News

Finding sources

Making Revolution

Making revolution

Tensions Traditional journalismOnline journalism AccuracyImmediacy VerificationTransparency ImpartialityPartiality Getting it rightGetting it first Correct factsPost-publication correction

To tweet or not to tweet? 1)A big football game is going on at the Big House. You see a tweet saying that there’s a guy with a gun inside the stadium. Should you retweet it? 2)You spot Madonna downing pints and dancing on the bar at Ashleys. What do you do? 3)Driving down the I-95, you pass a road accident. An ambulance is there, and a body is being carried off in a body bag. You realize that you recognize the car from which the body has been removed and you know the identity of the deceased. Do you tweet it? 4)Huge protests outside the office of the UM President. Police are called in and start arresting people. What do you do?

Things to Think About A blend of personal and professional It is in the PUBLIC SPHERE Everything is searchable and can be captured DON’T post anything on twitter that could be embarrassing in ten years time (no naked selfies) Beware of conflict of interest If in doubt, stay quiet!

Twitter analytics: tweet activity

Twitter analytics: tweets

Twitter analytics: followers

Twitter analytics: tweet activity

Twitter analytics: tweets

Twitter analytics: tweet details

Twitter analytics: users

Reddit Founded by Uni of Virginia roommates Steve Huffman and Alexis Ohanian in June 2005 Acquired by Conde Nast Oct 2006 Barack Obama, Bill Gates, Al Gore and Madonna have done AMAs on reddit Pew Internet says 6% of all American adult internet users use Reddit

Tale of two crowd-sourcing efforts Why was the Philadelphia effort successful, while the twitter/reddit one was not? What responsibility do those retweeting such messages share? What are the cautionary lessons from these two tales?

American Society of News Editors 1) Traditional ethics rules still apply online. 2) Assume everything you write online will become public. 3Use social media to engage with readers, but professionally. 4Break news on your website, not on Twitter 5) Beware of perceptions. 6) Independently authenticate anything found on a social networking site. 7) Always identify yourself as a journalist. 8) Social networks are tools not toys. 9) Be transparent and admit when you’re wrong online. 10) Keep internal deliberations confidential.

ASSIGNMENT Reading: 1) NPR One App has Huge Potential (Poynter) 2) The Newsonomics of NPR One and the Dream of Personalized Radio (Nieman) ASSIGNMENT: Download the NPR one app, and play for a bit with tagging, sharing and skipping stories so that your stream becomes personalised. Listen for half an hour, and write a radio review. I want to know how you rate the listening experience, including the type of stories offered, the efficacy of customization and whether it was an experience you would repeat. (Deadline sept 28)

Next Monday: Michigan Radio 1pm 535 West William Street, Ann Arbor