The Management School Lancaster University MNGT220 Week 5 Tutorial 3 Strategic Positioning The Environment PESTEL Framework The 5 Forces Framework

PESTEL Framework 1. Undertake an audit of the tertiary education sector environment. What are the key environmental influences on organisations in that sector? What are the main drivers for change? 1. Undertake an audit of the tertiary education sector environment. What are the key environmental influences on organisations in that sector? What are the main drivers for change? The Management School Lancaster University

PESTEL Framework Political: Political: Government agenda to have a greater percentage of students enter higher education. Government agenda to have a greater percentage of students enter higher education. Other government agendas (Tuition fees). Other government agendas (Tuition fees). Governmental University rankings. Governmental University rankings. The Management School Lancaster University

PESTEL Framework Economic: Economic: Student fees, student loans, funding sources. Student fees, student loans, funding sources. Cost of living in UK compared to other countries (very high), how the funds are allotted. Cost of living in UK compared to other countries (very high), how the funds are allotted. The Management School Lancaster University

PESTEL Framework Social: Social: Status of higher education in society. Status of higher education in society. Equality of opportunity & access. Equality of opportunity & access. International students. International students. Influence of university on local councils and region. Influence of university on local councils and region. The Management School Lancaster University

PESTEL Framework Technological: Technological: E-learning (distant learning and the Open University). E-learning (distant learning and the Open University). Computing skills requirement for students. Computing skills requirement for students. Plagiarism (databases to check work), Plagiarism (databases to check work), Collaboration of universities (research centres). Collaboration of universities (research centres). The Management School Lancaster University

PESTEL Framework Environmental: Environmental: Amount of paper used. Amount of paper used. CO2 emissions. CO2 emissions. Energy consumption. Energy consumption. The Management School Lancaster University

PESTEL Framework Legal: Legal: EU-wide harmonisation of degrees. EU-wide harmonisation of degrees. Ethical considerations (research in genetics etc.) Ethical considerations (research in genetics etc.) Safety and security (research in nuclear energy). Safety and security (research in nuclear energy). Industry collaborations. Industry collaborations. The Management School Lancaster University

Key Drivers of Change Globalisation of research. Globalisation of research. Globalisation of education market. Globalisation of education market. Major technological changes (e-learning) bring about changes in teaching & learning methods and effectiveness of courses. Major technological changes (e-learning) bring about changes in teaching & learning methods and effectiveness of courses. Political pressure to deliver vs. free education and free research. Political pressure to deliver vs. free education and free research. The Management School Lancaster University

Key Drivers of Change 2. Based on your identification of the main trends in 1 above construct two scenarios (logically consistent, possible futures) as a way of analysing the environmental influences. 2. Based on your identification of the main trends in 1 above construct two scenarios (logically consistent, possible futures) as a way of analysing the environmental influences. The Management School Lancaster University

Key Drivers of Change Scenarios project how the different key environmental influences and drivers of change might turn out. Scenarios project how the different key environmental influences and drivers of change might turn out. The analysis helps understanding the business set in the environment and how the business model might cope with change in the drivers of change. The analysis helps understanding the business set in the environment and how the business model might cope with change in the drivers of change. The Management School Lancaster University

Key Drivers of Change Possible scenarios: Possible scenarios: Information age: trans-national, global research & global information & competition, harmonisation of degrees, etc. Information age: trans-national, global research & global information & competition, harmonisation of degrees, etc. The opposite of scenario 1. The opposite of scenario 1. The Management School Lancaster University

Five Forces 3. Choose an industry that you have some knowledge of; identify the strategic characteristics, which distinguish organisations in that industry and construct a strategic group map(s). What does the map suggest to you in terms of strategic opportunities? 3. Choose an industry that you have some knowledge of; identify the strategic characteristics, which distinguish organisations in that industry and construct a strategic group map(s). What does the map suggest to you in terms of strategic opportunities? The Management School Lancaster University

Five Forces The Management School Lancaster University