A dominant leader in the televised sales market..

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Presentation transcript:

A dominant leader in the televised sales market.

The Birth of an Industry Leader Second into the marketExperienced producers Superior customer serviceSolid Core Values

Staying Ahead of the Curve iQVC Target Marketing Diversified product offerings Unique product lines

Industry Forces Economic Socio-cultural Technological Political and legal

Challenges Creating the perfect product mix Entering new markets Technology capitalization

References Gudelunas, D. (2002). QVC: Television Retail & Ritual. Journal of American & Comparative Cultures, 25(1/2), Retrieved from Academic Search Premier database. Hunger, J. D., & Wheelen, T. L. (2007). Essentials of Strategic Management. Upper Saddle River, NJ: Pearson Prentice Hall. Maffei, B. M., & Malone, J. C. (2006). Liberty Media Corporation 2005 Annual Report. Retrieved from Montalvo, D. (2008, June). External forces that affect success. Retrieved from that-affect-success Porter, M.E. (1979). How Competitive forces shape strategy. Harvard Business Review, March/April QVC. (2008). Wikipedia. Retrieved (2010, January 27) from QVC Network. (1995). QVC.com: online shopping network. Retrieved from Williamson, D. A. (1999, September 20). Home shopping master QVC struts its stuff online, too. Advertising Age, 70(39), Retrieved from Academic Search Premier database. (1994, September 29). QVC hits the road to seek items from entrepreneurs. Wall Street Journal - Eastern Edition, p. B7. Retrieved from Academic Search Premier database. (2007, March). Profits Are Up At Starz and QVC. New York Times, p. 6. Retrieved from Academic Search Premier database.