Business Model Project: Jessica Chew Matthew Dupree Shelby Westbrook Chrissy Zirpolo

 Founded in 1970 by Earl G. Graves Sr.  3.7 Million Subscribers  Reaches 90% of African American Households  Key players ◦ Forbes ◦ Business Week ◦ Fast Company Magazine ◦ Fortune ◦ Harvard Business Review ◦ Inc.

 Advertising Million (mid year 2009) ◦ Magazine ◦ Radio ◦ Internet ◦ TV  Our World  Black Enterprise Business Report  Subscriptions  Events ◦ Business  Women of Power Summit, Entrepreneurs Conference ◦ Lifestyle  Golf and Tennis Challenge

 Advertising On Other Sites ◦ Such as side bar advertisement on Google, Facebook, and Yahoo  Create Mobile Applications ◦ Where subscribers can access mobile versions of the magazine on their phones  Partner with Amazon or Other Online Book Sales Websites ◦ To stay current with magazine subscriptions, as well as preview articles