FRESHER TASTE AT A FASTER PACE Restaurant Proposal.

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Presentation transcript:

FRESHER TASTE AT A FASTER PACE Restaurant Proposal

Business Idea I-75 New Circle Rd ColdStream Labs ABFM HP TempurPedic AllConnect MedTech College

Business Idea Denny’s Waffle House Subway McDonald’s Happy Dragon Cracker Barrel Tachibana

Market Position High Low Quality / Taste Speed of Service Slow Fast

Wally’s Value Proposition A fresher taste at a faster pace! Deli- style, fast service meals Prepared from quality ingredients Served fresh to maximize on taste In an atmosphere that suits today’s working professionals

Signature Meal Pick 3-Combo Today’s combo Featured Local Ingredients Vegetables Herbs Salad greens Combo Price: $10

Proposed Location Intersection of Newtown Pike and Citation Boulevard

Theme Modern, minimalist design and decor

Layout Parking Entrance Kitchen Drive-Through Area: 4500 Sq. Ft. Capacity : 50

Additional Features WiFi access Charging points Reservable meeting space

Uniforms & Staffing Plan General manager 1 Assistant manager 1 Shift coordinator1 Kitchen staff4 Wait Staff 4

Menu & Pricing Strategy Tax-inclusive model Pricing (lunch or dinner) Hot or Cold Sandwiches $7 Soups$3 Salads$3 Sides$1 Beverages$1 Combo meal strategy

Costing & Profitability Projected Annual Revenue $ 1.4 Million Budget ItemAmount Revenue per Day $ 4000 Food Cost per Day*$ 1600 Food % of Revenue40%

Principal competitors

Potential competitors

Marketing Plan Build brand awareness in local community through Promotional events Free office lunch catering Creating local business parternships

Marketing Plan Active on Social Media

Marketing Plan Channel traffic from Interstate through billboards Build brand loyalty through membership cards, gift cards “Buy 5 combos, get the 6 th combo free!”

Recipe for Success Core Strategy and Value Chain First mover Express service, quality offerings vs. competitors Procurement from local sources Scope for expansion Attractive profit margins

Restaurant Team William Blandford Jacob Moak Taylor Cronk David Mulloy Eric Howard Scott Pabian Timothy Greyling Pooja Talauliker Cameron Lackey Domini Upton Betty Harvey