Marketing Webinar Welcome!

2012 Recruitment Campaign Martin “Marty” Walsh Department Manager Membership Impact Karen R. Thompson Strategic Brand Manager Marketing Communications/Brand

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Web Banners

Marketing Toolbox – Scouting.org/marketing

National Recruitment Campaign Page

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Brand on Demand

Membership Impact Department We are available to assist councils with: Membership analysis, reports, strategies and plans Training for staff and volunteers Direct Program development bringing Scouting to specific populations New-unit cultivation

Membership Impact Department Website Created to help in the areas of membership support for Volunteers and Executives

2012 recruitment resources

Recruitment Plan

The BSA’s national recruiting URL Find a unit anywhere in the nation BeAScout.org

BeAScout Resources

Our biggest challenge is getting our units to update and maintain their pins. BeAScout.org

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Resources Marketing Hotline: Marketing Toolbox: Membership Website:

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