Feature Advantage Benefit Summary Residents FeatureAdvantageBenefit 1-hr customized group fitness class Designed for maximum results for each unique group of seniors Healthier residents better able to do more for themselves Hiring (background check), train & manage insured trainer Total outsourcing allows internal resources to be applied in areas more difficult to outsource More efficient use of all resources providing the highest ROI Highly Organized Exercise Sessions Makes it very easy for the trainer to apply the muscle confusion principle for maximum results Residents reach a level of functional fitness unreachable by less organized, less robust programs All exercise (light wts., bands, loops, etc) and testing equipment Appropriate equipment provided to residents without question No need to spend any time or dollars sourcing equipment Baseline and follow up testing every 4 months & fitness reporting Time necessary to devise an appropriate testing protocol, train it and conduct the testing can be devoted to other activities Internal resource savings Results reports All appropriate parties will see the data on participation and resident performance The results provide a sense of accomplishment and are energizing in themselves for all concerned parties Fun yet highly productive social event for all participants More socialization with other residents creates a stronger community bond Residents are happier because they feel more a part of the senior community Staff Free access to self-starter staff exercise program with any resident class Easy to use exercise programs for the self-starters on staff More energized staff, less sick days, better overall ability to manage caretaker stress Trainer-led option for added fee Package with senior fitness program for reduced feeExpert guidance for maximum fitness results Access to educational staff website providing relevant information about many wellness topics Easy access to relevant health related topics of interest that support the overall wellness concept Creates a common forum for staff discussion and new wellness idea formulation since they are exposed to the same wellness information Senior Living Community Co-op marketing of fitness class Value added marketing exposureLeverage other brands that share your market L2BH: posters, post cards, and/or pamphlets Value added marketing exposure No internal resources required to develop and print these materials Silver Sneakers: local mailing, , on-line links Value added marketing exposure Free co-op marketing with yet another nationally recognized organization Lutheran Digest: quarterly space ad Value added marketing exposure Unique marketing exposure to senior groups in a very appropriate setting Data analysis/development of success stories Personalized stories created about individual results in the fitness program Internal marketing resources are saved for other projects Publication in appropriate local media format Sharing fitness program results creates a stronger bond to the senior living community and the local community Internal marketing resources are saved for other projects Local Community New local source for fitness-based activities for seniors Local seniors may be inspired to get fitHealthier local community of seniors Strengthened health connection to the local community through local awareness marketing Build community good will Local perception of the quality of life experience at the senior living community rises "Attend Our Class" community outreach opportunity Ready-made event that provides a relevant way to invite non-residents into the senior living community Strengthens the connection to the local community, a key source for many future residents