@mequoda 1 7 Pillars of Digital Publishing Success Understanding Integrated Digital Publishing.

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Presentation transcript:

@mequoda 1 7 Pillars of Digital Publishing Success Understanding Integrated Digital Publishing

"Freedom of the press is guaranteed only to those who own one". - AJ Liebling

Gutenberg Era vs. Jobs Era

@mequoda 5 Digital Publishing Trends

US Household Internet Usage 2015: 78% US HH Penetration

US Population is Aging In 2020, year old adults will number 131M Up 41% Source: U.S. Census Bureau, 2004

Media Consumption vs. Spend Print Media Economics are Upside Down

US Internet Activity 92% use 92% use search 65% use social

US Search Activity 92% of adults search 59% do it daily

US Usage 92% of adults 61% do it daily

US Social Usage Facebook Now Dominates Social Time Spent

Mobile Web Usage Growing Mobile Web to Exceed Desktop Web in 2015

US Tablet Growth 1 in 3 Americans Will Own a Tablet by by 2016

Consumer Spending on Content Source: PwC Global Entertainment And Media Outlook Digital Content and Tablets are Spurring Growth in Global Consumer Spending on Content CAG R

Consumer Spending on Books Digital Book Sales Spurred Industry Turnaround in 2010 digital Source: VSS Forecast 2010 Consumer Book Publishing

100 print books sold105 kindle books sold FOR EVERY

Consumer Spending on Magazines Industry Experts Predict a Magazine Industry Turnaround in 2012 Source: VSS Forecast 2010 Consumer Magazines

Consumer Spending on Digital Magazines By 2015, Industry Experts Predict Consumer Spending on Digital Magazines Will Exceed 611M Source: PwC Global Entertainment And Media Outlook

Digital Magazine Retailers While Book Industry Comeback Largely Powered by Amazon, Magazine Industry Turnaround Will Be Powered by Apple, Amazon, B&N, Zinio and Others

@mequoda 7 Pillars of Digital Publishing Success

@mequoda 23 Measurement $ 5, 2 3 9, , $

@mequoda 24 Content

@mequoda 25 Community PREMIUM CONTENT & SOCIAL MEDIA WEBSITE 305K 743K 8.4M

@mequoda 26 Commerce

@mequoda 27 Findability

@mequoda 28 Usability

@mequoda 29 Shareability

@mequoda Digital Content Marketing

@mequoda 32 3-Step Marketing System

@mequoda 33 Mequoda Content Marketing Standards

@mequoda 34 Mequoda Content Marketing Adoption Rate Source: 2011 Mequoda 500 Study

@mequoda 35 Don Nicholas Chief Executive Officer Mequoda Group, LLC (508) Kim Mateus Chief Content Officer Mequoda Group, LLC (571) Thank You