USA PAVILION &

EXPO MILANO SITE AMERICAN RESTAURANT USA PAVILION

EXPO 2015 = WORLD’S FAIR Theme: Feeding the Planet. Energy for Life Timing: May 1 st to October 31 st 2015 Participants: 142 participating countries + Corporate pavilions (e.g. Coca-Cola, Apple, …) Visitors: – million visitors expected (40% Italian) – 1 billion virtual visitors Audience: business, government delegations, public institutions, regulatory authorities, policy makers, consumers Importance: historical showcase of innovation and contribution to progress (e.g. light bulb, elevator, diesel engine, ice-cream, touchscreen, etc.) USA Pavilion: showcase innovation and responsibility as a core of America’s values

USA PAVILION

WHY ? O-I has been vetted by the State Department as one of the most respected and responsible companies reflecting the theme of the USA pavilion Inventing the automatic bottle-making machine, O-I has ever since deeply influenced the food&beverage industry and has become a worldwide leader in glass packaging O-I can help deliver exciting programming on innovation and sustainability showcasing how glass is the safest and best recyclable packaging material O-I is a premium player in the B2B space reflecting the best standards of American companies

BENEFITS OF PARTICIPATION Showcase O-I’s product to highlight the benefits of glass packaging, combining both security and protection while keeping food and beverages fresh and protecting their organoleptic characteristics (e.g. vitamins and minerals) O-I can help drive programming content (e.g. for TED talks, conferences, seminars, etc.) thanks to its knowledge and expertise in making products having a positive impact on the environment (Vortex®, Lean+Green®, etc.) Using the USA pavilion’s VIP areas, conference Rooms and roof ‐ top terrace for organizing business meetings, hosting receptions and meeting government delegations Engage with members of top US/European/Italian institutions and the delegations from the 142 participant countries to strengthen relationships and discuss policies issues (i.e. Transatlantic Trade and Investment Partnership)

BECOMING A PARTNER Partnership opportunities range from 1 to 5 million dollars depending on the level of involvement We are working to organize, for partners committing by March 15th, a meeting with President Obama on March 27th in the occasion his first official visit to Italy