All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level t

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level t TM wellQ > motivating good health Peter Meyers wellQ LoyaltyOne Inc.

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 3 Why are patients disengaged? What does it take to re-engage patients and motivate healthy choices? How can analysis, tools and integrated program elements drive margin for pharmacy retail? Using Rewards and Reminders for Healthy Lifestyles, and Margins

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 4 Doubled sign-ups to the study within first month With Safeway, initiative drove 172% increase in purchase of Health Check products and 13% increase in purchase of produce. 5% response rate for risk assessment completions; in 3 days initiative drove more participation than all other marketing efforts drove over the past 2 ½ years 78% chose AM as an incentive to quit smoking vs a more expensive alternative Hit target of 43,000 sign-ups in 48 hours, 80% reduction in cost per lead Successful health extension of loyalty

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Patients are disengaged Many are off track – Forget their meds – Customize their Rx – Little support The few that are on track, sign-up and engage 5

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. The Engagement Gap Costs Us All 6 Rising costs Little interaction at the pharmacy Loss of trips, renewals, cross-shop

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Clever Strategies are Pointless Where Do Well Known Health Strategies Fail? Provide tools & support to drive self-efficacy Educate patient about disease and medications Help the patient to develop a list of goals Plan for regular follow-up Source: Optimizing Adherence to Pharmaceutical Care Plans ; G Nichols-English, S Poirier; J Am Pharm Assoc 40(4): , … these all depend on an engaged patient

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Loyalty Health Framework 8 Millions of Americans are stuck in a rut They want to live better lives They have the tools, they have ability… Information Reinforcement Motivation Inspiration What’s missing?

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Triggers of Behavior Change 9 Technology: Convenient & timely- mobile, web PLATFORM TO BUIILD ADHERENCE/LOYALTY The trusted partner: The Pharmacist Behavioral Targeting & Relevant Content Inspiration Information Motivation Reinforcement

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Case Study – wellQ Dose Reminders 10 Applied Loyalty Framework in Health One year pilot APhA as development partner Profile Invite Profile Daily Txt Support Web

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Three-dimensional success story 11 ❶ Adherence % increase ❷ Incremental gains from all patients 11 ❸ Satisfaction with pharmacist moved 57% to 79%!

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Retail pharmacy platform Across chronic conditions Automated information and motivation Patient education, adherence and loyalty 12

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Patient In- Store Web Site Mobile Device Integrate communication to reinforce 13

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Building a Tactical Response Plan Simple, popular, interactive 1.Content (41%) 2.Offers (33%) 3.Mini-Polls, Web Tools (10%) 14

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Integrated Tactics Work Patients engaging in all elements of program Rate of sign-up and consent Beat industry average Meet industry average Drive pharmacy service sign-up 15

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 16 Program mix driving change in attitudes Focus: Significant Improvement across key measures 20% to 25% boost on loyalty

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Use data to inspire action 17 Understand the barriers to front store visits Launching offers that directly target additional trips 17

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. When I get my prescriptions filled … % 31% 51% Source – LoyaltyOne Research; grocery customers who frequent the pharmacy

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Stay in store & wait (31%) 19 Base = P3M grocery store pharmacy shoppers who went in person to drop off their prescription and waited in the store % frequency of mentions Types of items purchased (n=161) Type of grocery trip (n=148) Planned vs. spontaneous Did they purchase additional items (on the same trip)? (n=209)

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Did they purchase additional items (on the same trip)? (n=336) Types of items (n=243) Type of grocery trip (n=209) Planned vs. spontaneous purchase When purchased (n=243) Call ahead (51%) 20 Source - Q8b1, Q8b2, Q8b3, Q8b4, Q8b5, Q8b6 Base = P3M grocery store pharmacy shoppers who called ahead to pick up their prescriptions % frequency of mentions

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Did they purchase additional items (on their return)? (n=119) Types of items (n=74) Type of grocery trip (n=68) Planned vs. spontaneous purchase When purchased (n=74) Leave and come back (17%) 21 Source – Q8e1, Q8e2, Q8e3, Q8e4, Q8e5, Q8e6 Base = P3M grocery store pharmacy shoppers who went in person to drop off their prescription and came back for pick up % frequency of mentions

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. In market to shape new behavior 22

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. Summary Leverage the Loyalty Framework in Health: – Inspiration, Motivation, Information, Reinforcement Simple, Popular, Interactive elements – Content – Offers – Mini-polls, Web tools Analyze available data for opportunity 23