CRM Direct Realizing The Promise of CRM

CRM – The Promise Most software company’s CRM functionality provides their customers with a very powerful tool to increase visits and sales. Customer information Service and/or purchase history Maintenance requirements Special dates – birthdays, anniversaries, etc. Purchase preferences

CRM – The Promise How many of your customers are taking full advantage of the CRM functionality you offer? If Not, it’s probably not your software: It’s complicated and they don’t have the time to manage the process Local Printers don’t understand CRM Want greater flexibility and personalized messages In-office printer doesn’t produce professional quality. Don’t want to handle files and discs. Just need the whole process to be much easier.

CRM – The Promise (Functionality) Database ` CRM Appointment History Customer Information Purchase History Calendar Retailer Management System Export To File Print In Office

CRM Direct Realize the promise…. Powerful And Easy

CRM - Harnessing The Power Database ` CRM Appointment History Customer Information Purchase History Calendar Retailer Management Software To File To Printer “CRM–Ready” Simple to Use Professional Quality Affordable Personalization ACI

Powerful Delivers on the promise of CRM Advanced Conversion Interface (ACI) Personalized Messaging Integrates With Your Software Solution Professional Quality Flexible Digital Printing Ad Hoc or Campaigns

Easy Simple Web-based Interface Menu Driven Personalized Access and Sign-in Upload Right From Desktop Flexible Templates Easy Order And Payment Customer Service Support

Hidden Costs of Self Printing Self Printing In-Office Printing CRM Direct Quality Paper $$$ Retail Rates – Additional CostBetter Quality – best rates UV Coatings None – ink will smudge / fade from postal handling equipment Yes, we ensure the mailer is protected from smudges and fades Postage $$$ Highest RateWe offer best pre-sort postal rates Design and Personalization $$$ People (Time Consuming – who has time to design the mailer) Easy to use menu drive templates Just a couple of clicks Ink Cartridges $$$$$$$$ Very ExpensiveNo Cartridges to buy Production $$$ People (Time Consuming – waiting for it to print, taking to the post office) Simple easy to use web-interface Just a couple of clicks It may seem more cost effective but it is not….

CRM Direct Benefits For Retailer Right Message, Right Time Competitive Costs Increased Visits/More Balanced Sales Cycle Less Time Consuming Professional Quality Marketing NCOA / Cleansing of list Improved Image /Branding

CRM Direct Benefits For Software Company Revenue Opportunity Dispatch Provides Sales Collateral at Shared Expense Better utilization of your CRM features Demonstrated value proposition for your application We handle customer service We handle mapping and interface We “get” CRM!

CRM Direct Questions? Call Joe Mehl at 814/ Presented by:

Dispatch Digital Services We’re not just changing the way you do business… We’re redefining it.

About: Dispatch Digital Services Dispatch Digital Services is Information Delivery – Faster – Better – Smarter. A unique combination of people, technologies and processes People who excel in information technology, design, data base, variable scripting and mailing disciplines. Technology and digital solutions for every marketing challenge. From simple “on-demand” print jobs to complex variable data and web to print programs. Integrated workflow processes that consistently deliver the right product, on time and at the best quality.

Dispatch Digital Services CRM Direct Brand Integrity Manager Web to Print Personalized URL’s Mail Enhancement (CASS/MASS) List Development Variable Data Print Database Management UV Coating

About Dispatch Leader in digital technology Web to Print Brand Management Personalized direct marketing and data management World Class Capabilities: Manufacturing, Storage, Fulfillment and Distribution Four service divisions (Dispatch Printing: Commercial print products, Kim Kraft: Business form manufacturer, Dispatch Digital: Monochrome/full color web to print, Fulfillment Plus: Call Center/Computerized Pick to Light) Products distributed nationally Sixty employees

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