Sian Aynsley, MSc MCLIP #hashtags using social media to deliver current awareness TO health MANAGERS.

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Presentation transcript:

Sian Aynsley, MSc MCLIP #hashtags using social media to deliver current awareness TO health MANAGERS

Outline of session  Background  Putting the bulletin together  Response and reflection  Questions and suggestions for improvement!

Why health managers ?  Health managers:  Unique information needs  Underserved in health settings  Short on time  IT literate, not necessarily information literate  Information needs:  Decision making  Strategic, tactical and operational initiatives  Clinical governance/clinical effectiveness  Chronic disease prevention  Disaster planning (e.g. pandemic flu)  Workforce planning / staff support  Performance management

Why social media ?  “Real time” information  Wider audience  Evaluation  Interaction

Why a health management bulletin ?  Objective:  To keep staff in management roles at the Trust up-to-date with new developments directly relating to their role and the effective delivery of patient care  Format:  Weekly bulletin with no more than 5 to 7 news items + relevant statistics  Distribution:  Bulletin to be disseminated to relevant health managers at the Trust (Band 8+) and on Twitter

Why a health management bulletin ?  Topics of focus:  Hospital management: administration, cost-effectiveness, financial efficiency, information relating to Foundation Trust status  Clinical management: infection control, statistical reports on key targets (A&E, waiting times, stroke, pressure area care, hip fracture, MRSA/C.diff, VTE)  Local issues: South East London, cultural/race diversity  Help with decision-making  Horizon scanning

Where does the information come from ?  King’s Fund Health Management and Policy Alert  NHS Networks  NHS England  NHS Employers  Department of Health  Nuffield Trust  Royal Colleges ...and more!

Anatomy of bulletin

Document created in...

Long links converted to bitly

Bitly links copied...

...and pasted into Notepad

Notepad doc copied into

Bitly links embedded – good to go!

Twitter feed created in Notepad Title shortened (where necessary), organisation Twitter handle included, bitly link and hashtag for bulletin (e.g. #LGTHMB37)

Our Twitter page

Share to Twitter via bitly

Search by bulletin...

Creating a bitly bundle

Adding links to your bitly bundle

Sharing your bundle

Things that have gone well...  Regular update going out to health managers at the Trust from the library  Positive reaction  Highlight other resources  Regular updates on our Twitter account, more interaction  Can track links and see what is popular  Current awareness for the library!

Things that have not gone so well...  Scandalous first issue!  Difficult decisions  Twitter is blocked on all hospital PCs  Difficult to tell how well bulletin is being used and what it is being used for

@LGTLibrary Any questions ? Suggestions ?