© 2013 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill Chapter 16 Speaking to Persuade
16-2 Goals of Persuasive Speaking Win over your listeners Know your subject thoroughly Maintain a high standard of ethical behavior
16-3 Persuasive Speeches Speech to influence thinking Speech to motivate action
16-4 Speech to Influence Thinking
16-5 Speech to Influence Thinking Sample purpose statement To convince my audience that child geniuses should be permitted to enroll in college classes
16-6 Speech to Motivate Action
16-7 Speech to Motivate Action Sample purpose statement To persuade my audience to eat fish as their chief source of protein
16-8 Speech to Motivate Action Ask for precise action
16-9 Speech to Motivate Action Get a response Phone calls/social media Petition Show of hands Sign-up sheet
16-10 Speech to Motivate Action Don’t pressure listeners
16-11 Patterns of Organization
16-12 Motivated Sequence 1. Attention 2. Need 3. Satisfaction 4. Visualization 5. Action
16-13 Motivated Sequence Attention
16-14 Motivated Sequence Need
16-15 Motivated Sequence Satisfaction
16-16 Motivated Sequence Visualization
16-17 Motivated Sequence Action
16-18 Problem-Solution Problem Solution
16-19 Problem-Solution Problem
16-20 Problem-Solution Solution
16-21 Statement-of-Reasons 1 st reason 2 nd reason 3 rd reason
16-22 Statement-of-Reasons 1 st reason
16-23 Statement-of-Reasons 2 nd reason
16-24 Statement-of-Reasons 3 rd reason
16-25 Comparative-Advantages 1 st advantage 2 nd advantage 3 rd advantage
16-26 Comparative-Advantages 1 st advantage
16-27 Comparative-Advantages 2 nd advantage
16-28 Comparative-Advantages 3 rd advantage
16-29 Tips for Your Career
16-30 Tip 16.1 Use Role Play to Change Behavior
16-31 Tip 16.2 View Persuasion as a Long-Term Process
16-32 Special Techniques: Use Leave- Behinds