Social Media for Public Services Enda Nasution, Founder, Sebangsa ITU – ASEAN Social Media Forum | December 2014.

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Presentation transcript:

Social Media for Public Services Enda Nasution, Founder, Sebangsa ITU – ASEAN Social Media Forum | December 2014

My Information Enda Nasution –Blog: –Twitter & Non practicing Civil Engineer with 9 year old son Blogging since 2001, 1 st chairman to Pesta Blogger 2007 Professional experiences at Ogilvy Jakarta, Cheil Samsung, Mono Group (Thailand) Technical Advisor Inmark Digital (2009 – now) Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – 2012) Working on new social media platform aiming to transform Public Service SEBANGSA APP (2012 – now)

INDONESIA Pop. 240 million 13,000 islands 300 hundreds languages GDP US$ 3.5k per capita, Indonesia GDP US$ 8k per capita, Jakarta Democratic System National and Local Election Freedom of Media & Speech Unique Culture Specific Behavior Communities and Groups are BIG Big on Social Media/Interactivity Facebook Users 4th global 60m Jakarta No 1 most active Twitter city Head of Country is on First lady in on Internet Users 25% or 60m Mobile Phone Users 84% Smartphone Users 24%

SOCIAL MEDIA IMPACTS Social Relationships Business/ Marketing/ SME Media/ Information/ Knowledge Politics/ Government/ Civic Duty Development/ Education Improving Life’s: CITY Friendships, Marriage Offices, Schools

SOCIAL MEDIA for SOCIAL GOODS Digital / SocMed / Mobile InformationInteractionsActions Relief Vanity Expressions Communications Pressure Group Advocacy Participations

LAPOR: National Reporting System User Report Monitoring

Twitter as Reporting and Delegation Tools SocialCollaboration

Using Real Time Public Data

Analyzing Public Data

Existing SOCIAL MEDIA Platforms Twitter, Facebook, Instagram Open & Public Data Limited Functionality Existing Audience No Customization

New SOCIAL MEDIA aim to transform Public Services Do we need another one? Do we have the technology? What are the advantages How to make it work?

Research, Design, Development: 2yrs Team of 35 people in Jakarta & Yogya 1 st Version Okt 2014: #buburayam

PUBLIC SERVICES IN #1STVERSION Social Emergency Channel Next to be provided are Sebangsa365 (national calendar), Sebangsa000 (location services), Sebangsa24 (media watch), SebangsaTV (tv watch), Sebangsa108 (information center) and more Social Call Center

s-G o v | N o v2014 Berbagi & Membangun