EMBA Technology Conference April , 2012 Michael Desiderio, Executive Director EMBA Council

“EMBA Council – Stone Tablets to Mobile Tablets”

Things They Are A Changin’

Shifting Sands of EMBA Reminder of what’s changed and why it matters

Source: damninteresting.com

Red = None Grey = Partial Green = Full Industry Tuition Source: EMBAC research partner, Percept Research

Summary – Industry Tuition Changes What Changed?

Broad exposure for industry not just schools –Students have better access to information –Students want to understand the differentiators of the EMBA How have we responded? –Student facing web presence To the EMBA Industry

Prospective Student Site Traffic

Prospective Student Site Search Tool Oct. 20, 2010 through Sept. 21, 2011 –Avg. registering per month = 77 Sept. 22, 2011 through Dec. 31, 2011 –Avg. registering per month = 148

Broad exposure for industry not just schools –Students have better access to information –Students want to understand the differentiators of the EMBA How have we responded? –Student facing web presence –Student facing app To the EMBA Industry

iPad/iPhone App App launched – May 2, 2011 Downloaded in 60 countries Total Downloads = 1335

iPad/iPhone App

Broad exposure for industry not just schools –Students have better access to information –Students want to understand the differentiators of the EMBA How have we responded? –Student facing web presence –Student facing app –Student facing eBook To the EMBA Industry

eBook

So is everything changing?

Still Constant Student Demographics

Polling Survey - Course Materials 8.71% 47.26% 12.08% 69.7% 30.3% Aug.2010 Dec.2011

Social Media Usage

The Challenge

Backup Slides

Direct outreach to students is no longer optional –Broader marketing channels are needed Need to be where they are (e.g. social media) –Marketing to both organizations and individuals Broader stakeholder management To “A” Specific School Why It Matters

Prospective Student Site Traffic 2011 Year In Review

Broad exposure for industry not just schools –Students have better access to information –Students want to understand the differentiators of the EMBA Adoption of best practices across platforms Program format shifts Possibly some downward pressure on tuition How have we responded? –Student facing web presence –Student facing eBook –Student facing app To the EMBA Industry Why It Matters

H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY] Source: EMBAC research partner, Percept Research

H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY] Source: EMBAC research partner, Percept Research