By: Ejaz Ahmad Siddiqui

Lesson 2

Follow-up of assignment Introduction to Design Theory Contents of a Great Web Design

Solid Layout Effective Typography Right Color Scheme

Wireframes

Whitespace

Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication

Contrast Pale pink text on a pale blue background, might match your t-shirt, but it just doesn’t read well. Text exists to be read; make sure that it contrasts enough with the background to achieve that.

Size Size refer to the size of a type on a typographic scale

Hierarchy Different sizes of type, used consistently throughout your pages, will signal loud and clear to your readers the relative importance of your pages’ elements

Space Let your type breathe. Don’t be afraid to leave blank spaces in your pages. This negative or white space will help focus attention on the text—and it’s the text that speaks loudest, so let it be heard