Entrepreneurship project

  Kamran Ahmed  Farheen Akhtar  Alveena Batool  Sufyan Zamir  Kashif Mehmood Group members:

  Different theme from public cab services  Females need safe mode of transportation  It’s a dial-a-cab service  Female drivers  Trained staff Idea

  Current situation of crimes  Female safety concerns  Services available in other countries Source Of Inspiration

  Lots of working women in twin cities  Skills and education  Employment  Impact on environment  Headquarter location  Branch location Industry and business profile

 “Our mission is to provide reliable, timely and safe cab service for women, by women”

 Business Strategy  Pink ladies dial-a-cab service's marketing/sales strategy will be two prolonged.  Families/individuals.  Business travelers

 Sales Strategy  Pink ladies dial-a-cab service will have a different strategy for each group.  For the individuals, pink ladies dial-a-cab service will use contacts through membership associations and clubs to build customers.

 Cont…  Business travelers: Pink ladies dial-a-cab service will be contacting the travel department of many of the different companies in Islamabad a lot of employees traveling and informing them about our service and offering them an introductory discount.

 “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

 Marketing Strategy  Marketing Programs  Pink ladies Dial-a-cab service plans to communicate through:  Newspaper  Website  Word of Mouth  Radio  Television  Local Magazines  Social Media

 Cont…  Trade shows  Print advertising  The key message associated with our products and services is cleaner, efficient, flexible, and convenient taxi cabs.

  As such there are no direct competitors of ‘Pink Ladies Dial-a-Cab service’  No one is providing cab service for women only and that too by women only Competitor Analysis

  There are few cab services in Islamabad that could be our competitors  We have to attract female customers from those competitors  Few large competitors are:  Metro cab service  Islamabad radio cab  Taxi service Islamabad Competitors

  Company's management philosophy is based on responsibility and mutual respect  Pink cab service has an environment and structure that encourages:  Productivity and  Respect for all Management Team

  The Pink cab service team is organized into two groups  Pink ladies team  Maintenance and repair services Management Team

  An incentive system for encouraging good employees  Incentive system will reward drivers and employees when:  The company receives positive feedback about the drivers  The customer is turned into a repeat customer  The driver develops new customers  The driver acts in manners that are team based instead of for individual gain Rewarding Employees

  The purpose of providing cab service for females only is to:  Ensure acknowledgeable friendly service for females  Provide a comfortable environment and  Sense of complete security and reliability to female customers Cont…

 Investment Expense Amount Cabs 20,000,000 Office Expenses 1,000,000 Total 21,000,000

 Expense Sheet Salaries ExpensePer/month Drivers(60) Technical staff(5) Executive (5) Total QtyPer/year Insurance Expense Total Amount Marketing Expense (per Year ) 1,000,000 Total Expense 16,400,000

 Pricing

 Expense & Revenue Sheet Expense Per Month Total Km Per Km 20 Total Revenue Per Month Total Km Per Km 30 Total

 MonthExpenseRevenueCash Flow 1 2,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216,667 Year Profit14,600,000 Cash Flows

 PBP InvestmentRevenueCumulative 1 21,000,0001,216,667-19,783, ,000,0001,216,667-18,566, ,000,0001,216,667-17,350, ,000,0001,216,667-16,133, ,000,0001,216,667-14,916, ,000,0001,216,667-13,700, ,000,0001,216,667-12,483, ,000,0001,216,667-11,266, ,000,0001,216,667-10,050, ,000,0001,216,667-8,833, ,000,0001,216,667-7,616, ,000,0001,216,667-6,400, ,000,0001,216,667-5,183, ,000,0001,216,667-3,966, ,000,0001,216,667-2,750, ,000,0001,216,667-1,533, ,000,0001,216, , ,000,0001,216,667900, ,000,0001,216,6672,116,667 Years PBP

 Return on Investment

 Financial Projections:  ROI = 70 %  Break Even Volume = 2.1 Million Km  Break Even Period = Years  Pay Back Period = 1 Year, 5 Months and 10 Days Amount of Loan:  Total loan which we require to make this business plan feasible is Rs 21 Million/-. In which we need 20 Million for buying the Pink cabs and rest 1 Million for developing an office at Islamabad. Loan of Investment Proposal

 Purpose of Loan:  We got this loan to buy the cabs and the office equipment. For implementing this business plan, we need financing and our business plan is very powerful. Loan Repayment Plan:  As bank interest rate is providing loan at a 15% interest rate. We will repay it in the period of two years. Inventory of Collateral:  The loan which we’ll get from the bank is for the purpose of developing office and purchasing of cabs.  So, the assets which we purchased are used as collateral for the bank till the payment of loan. Loan of Investment Proposal

  Operational feasibility is a measure of how well a proposed system solves the problems, and takes advantage of the opportunities.  We evaluate our interactive media system from three points of view:  acceptability as a public media, how much attention the public pays to it  its understandability as an advertising media, which proved to be success full in all terms of operation viability. Plan of Operations