Entrepreneurship project
Kamran Ahmed Farheen Akhtar Alveena Batool Sufyan Zamir Kashif Mehmood Group members:
Different theme from public cab services Females need safe mode of transportation It’s a dial-a-cab service Female drivers Trained staff Idea
Current situation of crimes Female safety concerns Services available in other countries Source Of Inspiration
Lots of working women in twin cities Skills and education Employment Impact on environment Headquarter location Branch location Industry and business profile
“Our mission is to provide reliable, timely and safe cab service for women, by women”
Business Strategy Pink ladies dial-a-cab service's marketing/sales strategy will be two prolonged. Families/individuals. Business travelers
Sales Strategy Pink ladies dial-a-cab service will have a different strategy for each group. For the individuals, pink ladies dial-a-cab service will use contacts through membership associations and clubs to build customers.
Cont… Business travelers: Pink ladies dial-a-cab service will be contacting the travel department of many of the different companies in Islamabad a lot of employees traveling and informing them about our service and offering them an introductory discount.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
Marketing Strategy Marketing Programs Pink ladies Dial-a-cab service plans to communicate through: Newspaper Website Word of Mouth Radio Television Local Magazines Social Media
Cont… Trade shows Print advertising The key message associated with our products and services is cleaner, efficient, flexible, and convenient taxi cabs.
As such there are no direct competitors of ‘Pink Ladies Dial-a-Cab service’ No one is providing cab service for women only and that too by women only Competitor Analysis
There are few cab services in Islamabad that could be our competitors We have to attract female customers from those competitors Few large competitors are: Metro cab service Islamabad radio cab Taxi service Islamabad Competitors
Company's management philosophy is based on responsibility and mutual respect Pink cab service has an environment and structure that encourages: Productivity and Respect for all Management Team
The Pink cab service team is organized into two groups Pink ladies team Maintenance and repair services Management Team
An incentive system for encouraging good employees Incentive system will reward drivers and employees when: The company receives positive feedback about the drivers The customer is turned into a repeat customer The driver develops new customers The driver acts in manners that are team based instead of for individual gain Rewarding Employees
The purpose of providing cab service for females only is to: Ensure acknowledgeable friendly service for females Provide a comfortable environment and Sense of complete security and reliability to female customers Cont…
Investment Expense Amount Cabs 20,000,000 Office Expenses 1,000,000 Total 21,000,000
Expense Sheet Salaries ExpensePer/month Drivers(60) Technical staff(5) Executive (5) Total QtyPer/year Insurance Expense Total Amount Marketing Expense (per Year ) 1,000,000 Total Expense 16,400,000
Pricing
Expense & Revenue Sheet Expense Per Month Total Km Per Km 20 Total Revenue Per Month Total Km Per Km 30 Total
MonthExpenseRevenueCash Flow 1 2,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216, ,433, ,216,667 Year Profit14,600,000 Cash Flows
PBP InvestmentRevenueCumulative 1 21,000,0001,216,667-19,783, ,000,0001,216,667-18,566, ,000,0001,216,667-17,350, ,000,0001,216,667-16,133, ,000,0001,216,667-14,916, ,000,0001,216,667-13,700, ,000,0001,216,667-12,483, ,000,0001,216,667-11,266, ,000,0001,216,667-10,050, ,000,0001,216,667-8,833, ,000,0001,216,667-7,616, ,000,0001,216,667-6,400, ,000,0001,216,667-5,183, ,000,0001,216,667-3,966, ,000,0001,216,667-2,750, ,000,0001,216,667-1,533, ,000,0001,216, , ,000,0001,216,667900, ,000,0001,216,6672,116,667 Years PBP
Return on Investment
Financial Projections: ROI = 70 % Break Even Volume = 2.1 Million Km Break Even Period = Years Pay Back Period = 1 Year, 5 Months and 10 Days Amount of Loan: Total loan which we require to make this business plan feasible is Rs 21 Million/-. In which we need 20 Million for buying the Pink cabs and rest 1 Million for developing an office at Islamabad. Loan of Investment Proposal
Purpose of Loan: We got this loan to buy the cabs and the office equipment. For implementing this business plan, we need financing and our business plan is very powerful. Loan Repayment Plan: As bank interest rate is providing loan at a 15% interest rate. We will repay it in the period of two years. Inventory of Collateral: The loan which we’ll get from the bank is for the purpose of developing office and purchasing of cabs. So, the assets which we purchased are used as collateral for the bank till the payment of loan. Loan of Investment Proposal
Operational feasibility is a measure of how well a proposed system solves the problems, and takes advantage of the opportunities. We evaluate our interactive media system from three points of view: acceptability as a public media, how much attention the public pays to it its understandability as an advertising media, which proved to be success full in all terms of operation viability. Plan of Operations