Asly (Genuine) Global Forum Innovation and Technology Entrepreneurship East London, South Africa May, 2013

Summary Asly is a service to authenticate goods and make sure they are GENUINE Falsification of goods is higher than ever leading to life threats and economical damage The service is up and running now

The Business Problem is injured or died in car accident every quarter hour In Arab countries The Arab region is leading the world in car accidents with 25B$ yearly losses One person 40% of traffic accidents in Egypt are due to counterfeited brake pads leading to 30K death and injuries

Why should customers care ?

41 Billion RSA losses in Saudi due to counterfeited goods Egypt is among the first countries in the world when it comes to counterfeited car spare parts 100 K falsified car spare parts in UAE markets

Medicine Falsification 700,000 Die every year in Africa due to falsified medicine Minister of Health: 20% of medicine is falsified in Egypt Saudi market is bleeding 40% due to counterfeited medicine

The Solution Customer will scratch the code and send it as SMS to the short code On the Box there is a scratch code The customer receives a message confirming genuinely products only

What customer receives

Value for Customers Money saving For Business Life saving For Consumers

Business Model The code price will be 20 Cents $ for manufactures SMS will be priced at 15 cents for consumers (this is the price to cover the return message) Potential Customers Potential Partners

Technical Advantage Asly developed a secure encrypted algorithm for the codes protection and tracking

Competition 1- Security printing and watermarks 2- Similar services provided by manufactures outside the region Easy to forgeNot local Another language Expensive for multinational 3- M-pedigree is a provider of the service in Sub-Sahara Africa (Ghana and Nigeria)

Sales & Marketing Direct to manufactures Partners Packaging industry, telecom and Insurance Sales

Consumer marketing Car Manufactures and Spare parts Pharmacy Health Care

The Team Mohamed Hal CMO Marketing specialest 4 yrs. Exp Mohamed AAL-Moghney CTO SMS gateways Programmer 8 yrs. Experience Tamer Ahmed CEO PMP certified 17 yrs. Experience Founded 2 businesses

Top 10 entrepreneurs in GIST

Trial with Bticino/Legrand

CustomersRetailersWholesalers First hand distriputors Legrand Factory Warehouse 1 Shop 1Retail shopConsumerRetail ShopConsumerShop2 Warehouse 2 Shop 1Retail shopShop 2Retail shopWarehous 3Shop 1Shop 2Retail Shop Scratch code on the Cartoon Box is registered for Distributors identification Wholesalers can scratch code from the big box and send it to get points Retailers scratch the code from the small box Legrand complete tracking systems

Road map Asly core service Solution is developed Verification is undergoing with security company Sales First contract is about to be signed On going negotiation with 2 manufactures Providing the service of mobile survey June 2013

Wearable computers Genuine See video of production Calories 150

Financials Companies41020 Codes issued3 M8 M15 M Consumers20 K70 K150 K SMS60 K200 K500 K Revenue450K $870K $1.1M $ Operation Costs560K $530K $765K $

What do we need 3 Board advisors – Pharmaceutical, Automotive, Security Connections with potential partners Recommendations about the business and raising fund

Organization Chart CEO Tamer Ahmed CMO (Marketing) Mohamed Hal Sales Director TBD Country managers TBD CTO (Development) Mohamed Moghney Backend development TBD IVR development TBD Mobile Development TBD CFO TBD Office Manager TBD Board of Advisors Health, Automotive, Food

Thank You Q&A