Employee Benefits Social Media Employee Benefits and Social Media Shel Holtz, ABC Holtz Communication + Technology

Why Go Social? Audience is already there Short and sweet Can be consumed in “unusable” times Raise awareness of underused / underappreciated benefits Like-minded employees in communities to share and influence each other Engage non-employee decision-makers Ideal for Q&A

For Employees Reminders Announcements Legislative updates Links to longer-form content For Benefits Staff Follow carriers Stay current Engage peers Identify SMEs

Overviews for current and prospective staff (recruiting tool) Testimonials for underused benefits How-to videos (enroll, change, etc.) including screencasts Reach non-employee decision makers Support visual learners Curate relevant third- party videos (wellness, etc.)

(and other social networks) Asynchronous Q&A and discussion between employees and benefits staff Float ideas for feedback Direct employees to group during open enrollment Support group for wellness, other initiatives

Add benefits to corporate blog Dedicated blogs on intranet C-Suite lead by example: e.g., report on wellness progress Serve as hub for other media (e.g., videos) Guest posts (e.g., third- party vendors) Incorporate polls, other forms of feedback

Appeal to “intrinsic” rewards Inspire participation Healthy competition or collaboration Common elements: – Leader boards – Badging Also look at Alternate Reality Games (ARGs)

Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons Attribution-non commercial-share alike 3.0 license Shel Holtz, ABC Phone: Web:holtz.com Blog:blog.holtz.com Podcast: Link blog:linksfromshel.tumblr.com Video blog:shelholtz.com Skype:shelholtz Pinterest:pinterest.com/shelholtz Facebook: facebook.com/shel.holtz LinkedIn:linkedin.com/shelholtz