Marketing At The Speed of Sound

Broadcasting from the historic Tribune Tower, WGN Radio has been a leader in the broadcasting community for 90 years. As leaders in the traditional broadcast world, we saw it as our responsibility to be leaders in the digital broadcasting world as well. With that in mind, we’ve recently launched The WGN Podcasting Network. Housed on WGN Plus, this is our podcasting home for experts and advertisers alike. Audio

Podcasting Smartphones and Bluetooth-enabled cars have made it easier than ever for listeners to load up their favorite programs. With iTunes, The WGN Plus app, or from the website, listeners can grab shows straight from the internet onto their smartphones. Last year, Apple said subscriptions of podcasts through iTunes reached 1 billion. RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago. This is the way advertisers can now create branded content. -Washington Post - September 2014

Why Should I Podcast? Podcasting is an on-demand technology. Listeners decide what they want to hear, and when they want to hear it. On one hand, this means you’re competing for their eyes and ears. On the other hand, this means that if they are subscribing to your podcasts, there’s an excellent chance they’re actually getting the information you’re providing to them. Podcasts are convenient and easy to consume. Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. You can listen to them at your convenience. Podcasting is new and interesting. Just like was in its early days. People get bored easily and enjoy variety. They are naturally attracted to new things. Also, because podcasting is new, it’s not over- used like , where messages are frequently lost or ignored. Podcasting is a time-efficient form of communication. You can listen to podcasts while you do other things at work, play, and home, or during your commute. Some types of meetings can be eliminated in favor of podcasts, saving time and improving productivity People are becoming increasingly adept at choosing how, when, and where to consume information. More and more, they are turning to non-traditional media channels such as news feeds, blogs, and podcasts so that they can better control the information they consume. Podcasting’s popularity is growing every day. In addition to the promising potential of its growing appeal, podcasting has several advantages over other communication technologies:

What Should I Podcast? There’s really only one rule for determining what you should podcast: it needs to be something that provides useful information or is entertaining to your audience – preferably both – on a regular basis. Otherwise, they won’t listen and continue to subscribe to your podcasts. Here are some examples of possible podcasts for different organizations in your business: Product usage tips and best practices Problem reports, status, and workarounds Product training Whitepapers Research paper summaries Product news, such as new features and release schedules Product promotions and discounts Account management status and updates for customers and clients Interviews with industry experts HR training courses HR initiative announcements Policies and procedures Management tips and best practices Employee commentaries Financial updates such as quarterly earnings reports Business news such as company announcements, industry news and trends Internal company announcements, newsletters Management fireside chats Consumer: Corporate:

Join the ranks of the iTunes podcasters!

As a member of our family, your brand will receive the following items: Four Hours of Studio Time / Monthly Your brand will be integrated into the content of your programming 8 Hours Of Producer Time / Monthly Producer will record, track, edit & upload your content and deliver content to you via digital download Show Host Hosted by WGN broadcast talent Landing Page + 100% SOV on page Your page will contain 2x 300x250 display ads + 2x 728x90 display ads linking to your site Rotating Tribune Print Ads – Logo / Name Inclusion on WGN+ Tribune Ads Social Media Marketing Campaign See next page for details 1x :90 second video Video is king, and these videos will be your entre to the viral marketing world 5x / week :30 Radio Commercials on WGN 720 AM/ weekly These ROS (5a-12a) commercials will run for you specifically to either promote your podcast, your company, or both. Quarterly Visit to WGN Broadcast Show You will be interviewed by a “WGN Rotation” of hosts, including morning drive, Mid-day, Afternoon Drive, Evenings, & Weekends Impressions on WGNRadio.com Minimum 10,000 Impressions per month Your Podcast listed on iTunes & RSS Podcasts People will be able to subscribe to, and download your podcast on their favorite device OPTIONAL ITEMS: Additional Producer Hours ($25 per hour) Professionally Produced Branding Videos for Your Brand ($1,250 per video) INVESTMENT: $15,000 over 13 weeks

Social Media You’ll get 10 hours a month from our social media experts! They will create a customized social media program designed for your brand that will help drive people to your podcast and online content. If you’re already using social media, we’ll review your current strategy, enhance your current content and improve your metrics.

Your show lives here!

Your video’s live here!

Summary of Reach Landing Page + 100% SOV on page impressions a month to start! Rotating Tribune Print Ads Circulation of the Tribune – 448,000 Daily Social Media Marketing Campaign Potentially 10,000 post views per month 1x :90 introductory video to kick start the show views a month to start 5x / week :30 Radio Commercials on WGN 720 AM/ weekly 20,000 listeners to each ad weekly! Quarterly Visit to WGN Broadcast Show 20,000 listeners at any one moment to WGN Radio 720 Minimum Impressions on WGNRadio.com Minimum 10,000 Impressions per month Your Podcast listed on iTunes & RSS Podcasts downloads a month to start

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