Apple iPod Shuffle Miss Rossi Marketing

Target Market Athletes/people who workout or are on the move Athletes/people who workout or are on the move Young, fashionable women Young, fashionable women People who want: People who want: –Music while exercising –Mobility People who have: People who have: –Small song libraries –Predetermined list of favorite songs

Product Circular control panel Circular control panel Shuffle switch Shuffle switch 1GB – 240 Songs 1GB – 240 Songs Sync with iTunes Sync with iTunes Small and sleek Small and sleek Built-in clip (goes with anything) Built-in clip (goes with anything) Packaged in plastic case for easy viewing Packaged in plastic case for easy viewing 12 hours of music playback 12 hours of music playback Limited warranty and service Limited warranty and service

Place Online Online –Apple Store – etc. Superstores (Wal-Mart, Target, etc.) Superstores (Wal-Mart, Target, etc.) Electronics Stores (Best Buy, etc.) Electronics Stores (Best Buy, etc.) Over the phone: MY-APPLE Over the phone: MY-APPLE 5 Countries, 36 states 5 Countries, 36 states

Price Apple Stores – $79.00 Apple Stores – $79.00 Target – $79.99 Target – $79.99 Best Buy – $79.99 Best Buy – $ $77.49 to $79.79 (based on color) - $77.49 to $79.79 (based on color)

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