Give Housing a Voice Public Awareness Campaign Ulster County Housing Consortium

Agenda Overview of Ulster County Housing Consortium Overview of Ulster County Housing Consortium Ulster County Workforce Housing Profile Ulster County Workforce Housing Profile Give Housing a Voice Campaign Give Housing a Voice Campaign Opportunities for Support Opportunities for Support

Ulster County Housing Consortium Founded in 2001 in response to federal requirements Founded in 2001 in response to federal requirements Mission Mission Garner and use resources to execute safe, decent, affordable housing and related services which meet the diverse housing needs of Ulster County residents Garner and use resources to execute safe, decent, affordable housing and related services which meet the diverse housing needs of Ulster County residents

Ulster County Housing Consortium Members Members include: Ulster County Legislature Ulster County Legislature Ulster County Planning Department Ulster County Planning Department City of Kingston City of Kingston Rural Ulster Preservation Company Rural Ulster Preservation Company Resource Center for Accessible Living Resource Center for Accessible Living Family of Woodstock Family of Woodstock Ulster County Development Corporation Ulster County Development Corporation Ulster Savings Bank Ulster Savings Bank Birchez Associates LLC Birchez Associates LLC

Ulster County Workforce Housing Profile Snapshot: 60% having trouble 60% having trouble 90% think county has affordability problem 90% think county has affordability problem Not just low-income problem Not just low-income problem People expressed passion for and interest in housing and county as a community People expressed passion for and interest in housing and county as a community

Public Awareness Campaign We are asking business, civic and government organizations to sign on as sponsors We are asking business, civic and government organizations to sign on as sponsors Great opportunity to educate & engage Great opportunity to educate & engage Workforce housing campaign will get interest Workforce housing campaign will get interest Campaign will drive participation & support Campaign will drive participation & support

Give Housing a Voice Purpose: we need to mobilize support for Workforce housing affordability Workforce housing affordability Sufficient housing supply Sufficient housing supply Balanced land use – smart growth Balanced land use – smart growth

Give Housing a Voice - Messages Give Housing a Voice will communicate four messages – three to build awareness and a fourth to invite action: Awareness 1. Workforce – people we count on can’t afford to live here 2. Supply – there is not enough housing to support economic development 3. Smart Growth – we need support for developing a healthy housing mix Action 4. Join us to transform awareness into action

Workforce Message

Supply Message

Smart Growth Message Your logo here

Give Housing a Voice – Your Support Unique opportunity to “do well by doing good” Unique opportunity to “do well by doing good” Sponsors will benefit from awareness generated by sponsorship acknowledgement in ads and on Web site Sponsors will benefit from awareness generated by sponsorship acknowledgement in ads and on Web site Sponsors will also be helping to address the critical need for workforce housing Sponsors will also be helping to address the critical need for workforce housing

Sponsorship Opportunities – VII. Overall Program Support Provide general support for public awareness efforts Provide general support for public awareness efforts Sponsorship may be in any amount Sponsorship may be in any amount Contributions will be pooled for media buys, additional creative executions and administrative support Contributions will be pooled for media buys, additional creative executions and administrative support