Marlene Carney

Membership Recruitment, Retention and Dues Issues 2007 W.A.C.E. Membership Retention Survey Highlights

Membership Recruitment, Retention and Dues Issues New Membership Sales Are Up! Improved 56% Stayed the Same 30% Gotten Worse 13%

Membership Recruitment, Retention and Dues Issues Membership Retention Is Up Too! Improved 39% Stayed the Same 37% Gotten Worse 24%

Membership Recruitment, Retention and Dues Issues Cancellation Rates All Chambers15.1%16.2% <500 Members12.1%12.4% Members16.2%18.2% Members17.5%19.1%

Membership Recruitment, Retention and Dues Issues Average Membership Dollars Ratio to Total Revenues All Chambers40%39% <500 Members33%34% Members42%41% Over 1000 Members48%47%

Membership Recruitment, Retention and Dues Issues Average Ratio of Chamber Members to Total Businesses All Chambers28%35% <500 Members38%46% Members26%30% Over 1000 Members18%24%

Membership Recruitment, Retention and Dues Issues Base Dues Averages (1-2 Person Business) All Chambers$237$190 <500 Members$179$ Members$251$191 Over 1000 Members$317$240

Membership Recruitment, Retention and Dues Issues Source: 2007 W.A.C.E. Membership Retention Survey For additional information regarding survey contact: Marlene Carney Director of External Affairs/Local Chamber Services, Southern California California Chamber of Commerce