International Recruitment 101 March 2010, Barcelona, Spain Chris Price, International Director- MJD Consultancy, UK Pamela Barrett, Director-Barton Carlyle/ KPMG Associate

International Recruitment 101 Wednesday – Session1: Introduction to the course  Welcome address by trainers  Introduction of participants, teachers and explanation of the programme Flop or Go: participant’s needs and expectations – Session 2: Trends in international Higher Education and the implications of these (PB) 4 P’s of Success (CP) – Lunch

International Recruitment – Session 3: Market research and market planning (PB) – Coffee Break and discussion – Session 4: Creating an advertising and exhibition strategy (CP) Market entry – advertising management Market entry – making the most of exhibitions Welcome dinner

International Recruitment 101 Thursday – Session 5: Sales training (CP) Training agents Training your colleagues Creating the student sales pitch Communication skills Coffee break and discussions – Session 6: Digital marketing : Lunch

International Recruitment –1500 Session 7: Customer relationship management (PB) Hard copy: Marketing material and brochures Soft copy: Ezines The conversion plan - Building relationships with students – Coffee Break and discussion Session 7: Customer relationship management continued onwards: Group work and free evening

International Recruitment 101 Friday Morning until 10am free for case study work by participants 10.00–11.30 Session 8 – Working successfully with agents Market entry and development: agents What are agents and why use agents? Recruiting, managing and motivating agents Contracts and agreements Maite (guest speaker) 11.30–12.00 Coffee break and discussion 12.00–13.00 Session 10 Group 1/2 presentations 13.00–14.00 Lunch

International Recruitment –15.00 Session 11 Group 3/4 presentations 15.00–15.30 Coffee break and discussions 15.30–17.00 Session 12 Concluding session Feedback on presentations questions and answers award of certificates Participants departure time 17.00