Chapter 3 The Media Business: Consolidation, Globalization, and the Long Tail.

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Presentation transcript:

Chapter 3 The Media Business: Consolidation, Globalization, and the Long Tail

Who Are Big Media? Time Warner Disney News Corporation Viacom/CBS Bertelsmann NBC Universal (General Electric, Comcast)

Time Warner 2008 Sales: $46.98 billion Major player in film, television, cable, publishing, and online content Home of Scooby Doo, Harry Potter, Batman Bigger isn’t always better

Disney 2008 Sales: $37.84 billion Major player in broadcast TV, cable, movies, theme parks Home of Mickey Mouse, Pixar (Bought) Steve Jobs of Apple was largest single stockholder

News Corporation Fiscal Year 2009 Sales: $30.42 billion Major player worldwide in all media Home of Fox News, Wall Street Journal, Fox Broadcasting Controlled by Rupert Murdoch and family

Viacom/CBS Combined 2008 Sales: $28.5 billion Major player in broadcast television, cable, movies Home of MTV Networks (MTV, VH1, Nickelodeon) CBS owned Viacom; then Viacom owned CBS; now separate companies for financial reasons

Bertelsmann 2008 Sales: $22.7 billion Major player in publishing; also magazines and European broadcasting Home of American Idol and Idol programs globally Privately held German company

NBC Universal 2007 Sales: $15.4 billion Major player in broadcast television, cable, movies Currently only major broadcast network not owned by media conglomerate. (Owned by corporate giant General Electric) Cable giant Comcast working on purchase of NBC Universal