OCLC Online Computer Library Center NetLibrary Promoting & Marketing NetLibrary to your users Description: Topics: Promotional tools and resources for marketing NetLibrary eBooks and eAudiobooks; how to use marketing materials; and how to develop a strategy to reach your patrons. Intended audience: Marketing Staff Length: 90 minutes Nathan Downing Field Implementation Specialist & Training Developer, OCLC Last updated: October 4, 2007
OCLC Online Computer Library Center Promoting eAudiobooks
OCLC Online Computer Library Center Promote Availability of Your Collection On your website Front page Electronic Resources page Catalog entry page Everywhere else! Inside your library Local schools
OCLC Online Computer Library Center
Poll Have you received your free NetLibrary Marketing Kit? Yes No, but would like to get one No, I don’t need one
OCLC Online Computer Library Center Poll Do have any materials displayed in your library promoting NetLibrary? Yes No No, but plan to soon!
OCLC Online Computer Library Center Poll Does your library have their own website that you can add stuff to? Yes No, we do not have a website No, we have a website, but it is maintained by someone else (city, county, or etc.)
OCLC Online Computer Library Center Librarian Portal
OCLC Online Computer Library Center Librarian Portal
OCLC Online Computer Library Center Librarian Portal
OCLC Online Computer Library Center
Librarian Portal
OCLC Online Computer Library Center netlibrary/ marketingkit
OCLC Online Computer Library Center netlibrary/ marketingkit
OCLC Online Computer Library Center netlibrary/ marketingkit
OCLC Online Computer Library Center netlibrary/ marketingkit
OCLC Online Computer Library Center netlibrary/ marketingkit
OCLC Online Computer Library Center netlibrary/ marketingkit
OCLC Online Computer Library Center
Librarian Portal
OCLC Online Computer Library Center Librarian Portal
OCLC Online Computer Library Center
OCLC Online Computer Library Center
OCLC Online Computer Library Center Getting to success with NetLibrary
OCLC Online Computer Library Center Getting to success with NetLibrary Your personal checklist Have you loaded the NetLibrary MARC records? Have you promoted NetLibrary eAudiobooks? Do you have a remote access method for your patrons? Have you been successful in listening to an eAudiobook yourself? …your staff? Based on our experience assisting NetLibrary clients, we have identified several key factors that are critical to a successful implementation.
OCLC Online Computer Library Center
OCLC Online Computer Library Center NetLibrary Usage Report Measuring success Run real-time usage reports for all your NetLibrary eAudiobook activity to measure your success.
OCLC Online Computer Library Center Poll Have you successfully downloaded and transferred an eAudiobook to a portable device? Yes No, but plan to soon No, I do not have a portable device I tried but was unsuccessfull
OCLC Online Computer Library Center
MP3 Players
OCLC Online Computer Library Center MP3 Players
OCLC Online Computer Library Center MP3 Players
OCLC Online Computer Library Center Field Implementation & Training Follow up questions about this session and the materials Nathan Downing Field Implementation Specialist & Training Developer, OCLC ext
OCLC Online Computer Library Center Thank you! Questions?