OCLC Online Computer Library Center NetLibrary Promoting & Marketing NetLibrary to your users Description: Topics: Promotional tools and resources for.

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Presentation transcript:

OCLC Online Computer Library Center NetLibrary Promoting & Marketing NetLibrary to your users Description: Topics: Promotional tools and resources for marketing NetLibrary eBooks and eAudiobooks; how to use marketing materials; and how to develop a strategy to reach your patrons. Intended audience: Marketing Staff Length: 90 minutes Nathan Downing Field Implementation Specialist & Training Developer, OCLC Last updated: October 4, 2007

OCLC Online Computer Library Center Promoting eAudiobooks

OCLC Online Computer Library Center Promote Availability of Your Collection On your website  Front page  Electronic Resources page  Catalog entry page Everywhere else!  Inside your library  Local schools

OCLC Online Computer Library Center

Poll Have you received your free NetLibrary Marketing Kit?  Yes  No, but would like to get one  No, I don’t need one

OCLC Online Computer Library Center Poll Do have any materials displayed in your library promoting NetLibrary?  Yes  No  No, but plan to soon!

OCLC Online Computer Library Center Poll Does your library have their own website that you can add stuff to?  Yes  No, we do not have a website  No, we have a website, but it is maintained by someone else (city, county, or etc.)

OCLC Online Computer Library Center Librarian Portal 

OCLC Online Computer Library Center Librarian Portal 

OCLC Online Computer Library Center Librarian Portal 

OCLC Online Computer Library Center

Librarian Portal 

OCLC Online Computer Library Center netlibrary/ marketingkit

OCLC Online Computer Library Center netlibrary/ marketingkit

OCLC Online Computer Library Center netlibrary/ marketingkit

OCLC Online Computer Library Center netlibrary/ marketingkit

OCLC Online Computer Library Center netlibrary/ marketingkit

OCLC Online Computer Library Center netlibrary/ marketingkit

OCLC Online Computer Library Center

Librarian Portal 

OCLC Online Computer Library Center Librarian Portal 

OCLC Online Computer Library Center

OCLC Online Computer Library Center

OCLC Online Computer Library Center Getting to success with NetLibrary

OCLC Online Computer Library Center Getting to success with NetLibrary Your personal checklist  Have you loaded the NetLibrary MARC records?  Have you promoted NetLibrary eAudiobooks?  Do you have a remote access method for your patrons?  Have you been successful in listening to an eAudiobook yourself? …your staff? Based on our experience assisting NetLibrary clients, we have identified several key factors that are critical to a successful implementation.

OCLC Online Computer Library Center

OCLC Online Computer Library Center NetLibrary Usage Report Measuring success Run real-time usage reports for all your NetLibrary eAudiobook activity to measure your success.

OCLC Online Computer Library Center Poll Have you successfully downloaded and transferred an eAudiobook to a portable device?  Yes  No, but plan to soon  No, I do not have a portable device  I tried but was unsuccessfull

OCLC Online Computer Library Center

MP3 Players

OCLC Online Computer Library Center MP3 Players

OCLC Online Computer Library Center MP3 Players

OCLC Online Computer Library Center Field Implementation & Training Follow up questions about this session and the materials Nathan Downing Field Implementation Specialist & Training Developer, OCLC  ext 

OCLC Online Computer Library Center Thank you! Questions?