Presented by:

Who We Are Anderson Technical Services, Inc. ™ James Anderson Keith Barros

What is SocialStudent?

Social Media in Education Social Media in Business Why using the right forms of Social Media as part of the education experience can help students in their careers How using the right forms of Social Media in Education can help the institution Putting it all together Q&A Why We’re Here

b The Good: Lots of tools Text Facebook Twitter Etc. Social Media in Education The Bad: Lots of tools Text Facebook Twitter Etc.

b Recruiting Engagement Academics Collaboration Retention Mentoring Alumni Career Services Social Media in Education

b Businesses use Social Media for: Recruiting Advertising Customer engagement They are not fully embracing: Employee engagement Collaboration Social Media in Business

b Recruiting Engage with potential students Make them part of the community early in the process Make their onboarding experience as easy and pleasant as possible Academics Scheduled and ad hoc interaction with faculty Scheduled and ad hoc study groups Collaboration in real time and at the student’s own time Social Media as Part of the Education Experience

b Retention Engage with students to ensure their educational experience is fulfilling and meaningful Allow students to feel part of the institution’s community from the recruitment process through completion of their program or degree Let students engage with each other in a safe social media environment Mentoring Student to student Faculty to student Alumni to student Corporate and Business relationships to students Social Media as Part of the Education Experience

b Alumni Engage with alumni to keep them involved with the institution Volunteer as a mentor Career advice and services Fundraising Market to alumni: additional programs or graduate studies Career Services Job placement Internships Mentoring Career advice Social Media as Part of the Education Experience

b Allow students to be social and collaborate in a “safe” environment Allow students to learn and practice appropriate behavior in social media that is monitored, just like it will be in business Allow students to collaborate in a programmed and planned environment as it will be in business Allow students to collaborate in an ad hoc manner to get their work done as they will need to in business Allow students to find subject matter experts to complete their work just as they’ll need to in business Social Media and Career Preparation

Social Media and Your Institution b Recruiting Academics Collaboration Retention Research Alumni Careers Services Collaboration with the business community

b Educational institutions need to adopt better social media programs and processes to engage students who use social media as part of their everyday lives Educational institutions need to ensure that students, faculty and administrators can use a safe and monitored social media environment to work and collaborate Business will begin to adopt more social media into everyday processes and expect workers to know how to use it effectively and appropriately Students and graduates need to be taught how to use social media in an effective and appropriate manner, especially in a secure and monitored social media environment Putting It All Together

b SocialStudent: Transform the Learning Experience Social learning environment Personalized social dashboard Secure environment in which to engage students NEW web-based office productivity suite with collaborative editing, file version control, and check-in/check-out features Functionality to edit documents, spreadsheets, and presentations individually or as a team

SocialStudent

Questions?